Dr.Jianhong Zhou | The subjectivity of Miao people in tourism representations | Best Researcher Award 

Jianhong Zhou is a dedicated scholar in tourism studies, currently pursuing a Ph.D. at Hokkaido University. With a rich educational background and diverse experience in tourism management, Jianhong contributes significantly to research on cultural sustainability and indigenous identities in tourism.

Profile

ORCiD

Education

🎓 PhD in Tourism Studies (2019.10 – 2024.3) Hokkaido University
Relevant Coursework: Tourism and film; Tourism attractions; Advanced practical English; Otherness and authenticity

🎓 Master in Tourism Management (2014.9 – 2017.7) Sichuan University
Relevant Coursework: Tourism destination management; Cultural heritage preservation and development

🎓 Bachelor in Tourism Management (2010.9 – 2014.7) Hubei University of Economic
Relevant Coursework: Principles of Management; Economics; Business English for Tourism

Experience

💼 Lecturer at Moutai Institute (2017.6 – 2019.10) Jianhong taught “Introduction to Tourism Studies” and “Tourism Destination Management” courses. Additionally, he was responsible for applying for research projects, enriching his teaching with practical insights from ongoing research.

Research Interests

Jianhong’s research interests revolve around cultural sustainability, indigenous tourism, and the interplay between tourism and cultural identities. He focuses on how tourism practices affect and are affected by indigenous communities and their cultural heritage.

Awards

• Recognition for his critical contributions to understanding the interrelatedness of cultural sustainability and Indigenous identities in tourism.
• Award nominations for impactful research in tourism management and cultural heritage preservation.

Publications

1. Zhou, J. H., & Edelheim, J. R. (2021). A critical literature review on the interrelatedness between the frameworks of cultural sustainability and Indigenous identities in tourism. Journal On Tourism & Sustainability, 4(2), 64-74. Cited by articles.
2. Zhou, J. H., & Edelheim, J. R. (2022, January). A critical realist tourism perspective examining indigeneity of Miao peoples in China. In CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference: Proceedings of the 32nd Annual Conference (pp. 384-396). Council for Australasian University Tourism and Hospitality Education (CAUTHE). Cited by articles.
3. Zhou, J. H., & Edelheim, J. R. (2023). ‘Ethnic Minority Tourism’ and ‘Indigenous Tourism’: The Critical Distinction. Tourism Culture & Communication, 23(1), 1-12. Cited by articles.
4. Zhou, J. H., & Li H. Y. (2023). Research on the integration degree between tourism industry and liquor culture industry: a case study of Maotai town. China Brewing, 43(02), 264-268. Cited by articles.
5. Zhou, J. H., & Edelheim, J. R. (2024, February). Self-representations of the ‘Other’ in Ethnic tourism. In CAUTHE 2024 Conference (Hobart, Tasmania, Australia): Diverse Voices: Creating change in tourism, hospitality and events: Proceedings of the 34nd Annual Conference. Council for Australasian University Tourism and Hospitality Education (CAUTHE). Cited by articles.
6. Zhou, J. H., & Edelheim, J. R. (2024). A critical realist appraisal of Indigeneity: the case of Miao peoples in a tourism village in China, in R. Butler and A. Carr (ed). Handbook of Tourism and Indigenous Peoples, Routledge, London. (Accepted). Cited by articles.