Mitra Salimi | Sustainability | Research Excellence Award

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Ms. Mitra Salimi | Sustainability | Research Excellence Award

Ms. Mitra Salimi | Sustainability | Doctoral researcher at University of Jyvaskyla | Finland

Sustainability has been the central focus of Ms. Mitra Salimi’s academic and professional journey, reflecting her commitment to integrating sustainable practices into marketing, consumer behavior, and business strategy. Ms. Mitra Salimi is a marketing researcher specializing in consumer behavior, brand management, and business sustainability, combining rigorous academic research with practical impact to guide organizations toward more environmentally and socially responsible operations. She earned her Doctor of Science in Economics and Business Administration from the University of Jyväskylä under the supervision of Prof. Outi Uusitalo and Dr. Outi Niininen, where her research emphasizes the role of leadership in advancing sustainability and planetary well-being. Prior to her doctoral studies, Ms. Mitra Salimi completed an Executive MBA at the University of Tehran, ranking first among Iranian universities, with a thesis exploring the congruence between self-concept and brand personality and its effect on brand emotional attachment, highlighting the connection between consumer psychology and sustainable brand engagement. She also holds a Bachelor’s degree in English Language Translation from Imam Khomeini International University, demonstrating her multilingual and cross-cultural research competencies. Professionally, Ms. Mitra Salimi has contributed as a data analyst to the interdisciplinary BIODIFUL project, funded by the Academy of Finland, where her work examines how organizational leadership influences sustainability-oriented decision-making and consumer-centric strategies, bridging the gap between theory and actionable business insights. Her research interests encompass consumer behavior, brand management, business and customer analytics, customer relationship management, and the integration of sustainability into marketing strategies, enabling her to provide evidence-based recommendations to enhance both ethical responsibility and business performance. Ms. Mitra Salimi possesses a wide range of research skills including statistical analysis, social media sentiment analysis, survey design, brand evaluation, and data-driven behavioral modeling, allowing her to assess consumer perceptions of sustainable practices and identify actionable strategies for corporate responsibility. She has contributed to numerous publications and academic conferences, presenting cutting-edge research on consumers’ responses to brand transgressions, social media exposure of greenwashing, the role of NGOs in corporate accountability, biodiversity-friendly consumer behavior, and the application of artificial intelligence to sustainable marketing. Her work has been recognized in multiple international forums and is often cited for its relevance to contemporary sustainability challenges in marketing. Ms. Mitra Salimi’s awards and honors include recognition for academic excellence, leadership in research projects, and contributions to sustainability-oriented marketing scholarship. Overall, Ms. Mitra Salimi represents a dynamic intersection of research, practical business insight, and sustainability advocacy, continuing to advance knowledge in how companies can meet evolving consumer expectations while promoting environmental stewardship and social responsibility, ensuring that sustainability remains at the core of both marketing theory and practice.

Profile: Google Scholar

Featured Publications 

  1. Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To forgive or not? Consumers’ responses to brand transgression.
  2. Salimi, M., Tuscolano, F., Uusitalo, O., & Niininen, O. (2024). The role of social media in exposing greenwashing: Consumer sentiments and discussions.
  3. Salimi, M., Staebler, S., & Wijnen, A. (2025). The power of NGOs: How to make society aware of corporate wrongdoings.
  4. Uusitalo, O., Rouhiainen, H., & Salimi, M. (2024). Values, risk, and biodiversity-friendly action: Perceived consumer effectiveness matters.
  5. Rouhiainen, H., Salimi, M., & Uusitalo, O. (2024). Kohti luontokatoa ehkäisevää kuluttajakäyttäytymistä: Miten riskikäsitys ja havainto toiminnan vaikuttavuudesta edistävät kuluttajan toimintaa.
  6. Do, J., Salimi, M., Baumeister, S., Sarja, M., Uusitalo, O., & Wilska, T. (2023). Consumption and planetary well-being.
  7. Do, J., Uusitalo, O., Skippari, M., & Salimi, M. (2022). Leveraging sustainable marketing with artificial intelligence: Definition and agenda for research.
  8. Salimi, M., & Khanlari, A. (2018). Congruence Between Self-concept and Brand Personality, its Effect on Brand Emotional Attachment.

Neha Gupta | Sustainaibility | Best Researcher Award

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Ms. Neha Gupta | Sustainaibility | Best Researcher Award

Ms. Neha Gupta | Sustainaibility – Research Scholar at Indian Institutes of Technology, India

Dr. Neha Gupta is an emerging academic researcher specializing in sustainable business strategy and international management. Currently affiliated with a top-tier Indian research institution, she exemplifies academic rigor and a commitment to impactful scholarship. With a clear focus on integrating sustainability into global business frameworks, her work brings critical insights into how environmental and social factors shape corporate decisions across borders. A collaborative researcher and forward-thinking scholar, Dr. Gupta is well-positioned to become a leading voice in the field of sustainable international business.

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Education:

Dr. Gupta is presently pursuing her Doctor of Philosophy (Ph.D.) in Management Studies at the Indian Institute of Technology Delhi (IIT Delhi), a premier institute known for its academic excellence and research innovation. She began her doctoral studies in January 2021 and has since been engaged in advanced research at the intersection of sustainability and cross-border corporate strategy. Her academic background has equipped her with deep theoretical knowledge and strong empirical research skills, enabling her to contribute meaningfully to both scholarly literature and practical industry discussions.

Experience:

Although still in the early stage of her academic journey, Dr. Gupta has gained valuable experience in collaborative research projects, literature reviews, and empirical analysis. Working closely with her co-authors and academic mentors, she has contributed to key research projects examining sustainability in emerging markets. Her participation in seminars, doctoral colloquia, and academic writing workshops at IIT Delhi has strengthened her capabilities in both quantitative and qualitative research. These experiences have shaped her as a disciplined researcher with a thoughtful approach to problem-solving and academic collaboration.

Research Interests:

Dr. Gupta’s primary research interests include sustainability in cross-border mergers and acquisitions (M&A), corporate social responsibility (CSR), environmental governance, and international business strategy. She is particularly focused on how sustainability-oriented strategies influence corporate performance in emerging markets—a theme that is increasingly relevant in today’s global business environment. Her research aims to explore the balance between profitability and responsibility in international transactions, offering new perspectives on ESG compliance, stakeholder engagement, and long-term value creation for multinational corporations.

Awards:

As a promising early-career researcher, Dr. Gupta is a strong candidate for recognitions such as the “Best Emerging Researcher” award. Her scholarly contributions have begun to attract attention within the academic community, and her work aligns with current global priorities like sustainability, responsible investment, and international corporate ethics. While formal awards are yet to be listed, her nomination for a prestigious research award such as this is a testament to her growing impact and academic potential in the field.

Publications 📚:

  1. “Navigating Borders and Sustainability: Unravelling the Impact of Sustainability on Cross‐Border M&A Performance in Emerging Markets” 🌍📈 – Corporate Social Responsibility and Environmental Management, 2025.

Conclusion:

In summary, Dr. Neha Gupta is a committed and insightful researcher whose work is already making strides in the academic community. With a strong foundation in education, emerging research contributions, and a clear thematic focus, she exemplifies the qualities of a future leader in her field. Her work addresses critical global challenges through a scholarly lens, combining empirical analysis with ethical considerations in international business. Nominating her for this research award not only recognizes her early achievements but also supports a rising scholar whose future work promises to contribute significantly to sustainable global business practices.

 

 

 

Yutong Lin | Ecology | Best Researcher Award

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Dr.Yutong Lin | Ecology | Best Researcher Award

Lecturer at Yulin Normal Univesity,China

Dr. Yutong Lin is a dedicated lecturer at the College of Biology and Pharmacy at Yulin Normal University, specializing in plant ecology, environmental science, and microbiology. After earning a Ph.D. in Ecology from the University of Chinese Academy of Sciences (UCAS) in 2022, her research focused on ecological restoration, plant-microbe interactions, and environmental remediation, particularly in mangrove wetlands. Since joining Yulin Normal University in June 2022, Dr. Lin has contributed significantly to several high-impact research projects in collaboration with national and provincial bodies. Her work has advanced the understanding of plant physiology, environmental conservation, and the remediation of heavy metal pollution.

Profile:

Scopus

Education:

Dr. Yutong Lin completed her doctoral studies in ecology at the University of Chinese Academy of Sciences (UCAS) between 2017 and 2022. During her Ph.D. program, her research primarily centered on plant ecology and environmental science, with a particular focus on plant-microbial interactions and the ecological restoration of mangrove wetlands. This academic foundation laid the groundwork for her current role at Yulin Normal University, where she teaches and continues her research. Her extensive training in environmental sciences and plant physiology has provided her with the expertise to lead numerous research projects in the field of ecological restoration and environmental sustainability.

Experience:

Dr. Lin’s academic journey is characterized by her evolving role in research and education. She joined Yulin Normal University in June 2022, taking up the position of lecturer at the College of Biology and Pharmacy. Her previous research experience includes conducting in-depth studies on mangrove ecosystems, plant-microbial interactions, and environmental remediation, especially in addressing heavy metal pollution. Furthermore, she has played a key role in managing and contributing to a series of national and provincial research projects. These include her involvement in the National Natural Science Foundation of China (NSFC) projects on plant root interactions and the molecular mechanisms in sugarcane gene transcription. She is also engaged in various local initiatives aimed at preserving the genetic diversity of native species in Guangxi province.

Research Interest:

Dr. Lin’s research interests lie primarily in the fields of plant ecology, environmental science, and microbiology. She is particularly focused on the ecological restoration of mangrove wetlands, exploring the mechanisms of plant-microbe interactions, and investigating ways to remediate ecosystems impacted by heavy metal pollution. Furthermore, she is interested in understanding how plant species, particularly trees like Quercus variabilis and Quercus acutissima, adapt to diverse environmental conditions. Her work also delves into the genetic diversity and adaptive traits of native plant species, with a keen interest in understanding the ecological functions of these species in both managed and natural environments. Her innovative approach seeks to bridge the gap between theoretical ecology and practical applications in environmental restoration.

Awards:

Dr. Lin’s contributions to the field of plant ecology and environmental science have been recognized in the form of multiple awards and nominations. Notably, she has been nominated for the Guangxi Science and Technology Base and Talent Project due to her work on the functional traits and adaptability of widespread tree species. She has also received funding and accolades for her involvement in several large-scale national and provincial projects, such as the National Natural Science Foundation of China and the Guangxi Forest and Grass Genetic Resources Collection project. Her ability to secure competitive research funding and lead impactful studies demonstrates her excellence and innovation in her field.

Publications:

Dr. Lin has published several influential papers in top-tier international journals. Her research has focused on topics including ecological restoration, plant-microbial interactions, and the remediation of contaminated environments. A selection of her publications includes:

  1. Lin, Y., et al. (2022). “Ecological Restoration of Mangrove Wetlands: Strategies and Mechanisms.” Journal of Forestry Research, 28(2), 125-135. Cited by: 42 articles

  2. Lin, Y., et al. (2021). “Plant-Microbial Interactions and Their Role in Environmental Restoration.” Plant and Soil, 475(1), 189-202. Cited by: 59 articles

  3. Lin, Y., et al. (2020). “Remediation Mechanisms of Heavy Metal Pollution in Mangrove Ecosystems.” Environmental Science & Technology, 54(15), 9830-9841. Cited by: 61 articles

  4. Lin, Y., et al. (2019). “Functional Traits Plasticity of Mangrove Species: A Review.” Environmental Pollution, 248, 789-801. Cited by: 33 articles

These publications showcase her focus on the intersection of ecology, plant biology, and environmental restoration. Dr. Lin’s work has been widely cited, underscoring her influence in the academic community and her ongoing contributions to advancing sustainable environmental practices.

Conclusion:

Dr. Yutong Lin’s career reflects a deep commitment to advancing the understanding of plant ecology and environmental science. Through her research, teaching, and leadership in significant scientific projects, she has made notable contributions to ecological restoration and environmental remediation. Her work on mangrove wetlands and plant-microbial interactions is of particular importance in addressing contemporary environmental challenges. With numerous ongoing projects and a promising future ahead, Dr. Lin continues to push the boundaries of knowledge in plant ecology, ensuring her continued impact in both academia and the scientific community at large.

BANJI RILDWAN OLALEYE | Strategy and Sustainability | Best Researcher Award

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Dr . BANJI RILDWAN OLALEYE | Strategy and Sustainability | Best Researcher Award 

Postdoctoral research fellow , North West University , South Africa

Dr. Banji Rildwan Olaleye is a Lecturer 1 in the Department of Business Administration at the Federal University Oye-Ekiti, Nigeria, and a Postdoctoral Research Fellow at the North-West University Business School in South Africa. With over 11 years of experience in academia, administration, and mentorship, Dr. Olaleye specializes in strategic and innovation management, entrepreneurship, and operations management. His career includes roles ranging from administrative staff to pioneering lecturer in his department.

Profile

Scopus

Strengths for the Award

  1. Extensive Research Output: Dr. Olaleye has published over 40 works in reputed international journals and conferences, demonstrating a robust and consistent research output. His work is indexed in prominent databases such as Scopus, Web of Science, and Google Scholar, indicating significant visibility and impact in his field.
  2. Diverse Research Areas: His research spans various crucial topics including strategic management, innovation performance, supply chain management, and sustainable development. This breadth highlights his ability to address multiple facets of business administration and management.
  3. High Impact Publications: Dr. Olaleye’s publications are featured in well-regarded journals such as the Journal of Public Affairs, TQM Journal, and Kybernetes, reflecting high-quality research with substantial contributions to the field.
  4. Editorial and Review Roles: He actively contributes as a reviewer and editorial board member for several international journals, which underscores his expertise and reputation in the academic community.
  5. Academic and Administrative Experience: With over 11 years in academia and administration, including roles at Federal University Oye-Ekiti and North-West University, Dr. Olaleye combines substantial teaching experience with a strong administrative background, adding to his qualifications as a researcher.

Areas for Improvement 

  1. Interdisciplinary Research: While Dr. Olaleye’s research covers multiple areas within business administration, exploring interdisciplinary approaches that integrate fields like technology, data analytics, or behavioral science could further enhance the impact and applicability of his work.
  2. Research Collaborations: Expanding collaborative research efforts with international researchers or institutions could provide new perspectives and increase the scope of his research projects.
  3. Grants and Funding: Securing more research grants and funding could support larger-scale studies and innovative projects, potentially increasing his research’s reach and influence.
  4. Public Engagement: Greater emphasis on translating research findings into practical applications or policy recommendations could enhance the societal impact of his work.

    Education 

    Dr. Olaleye earned his PhD in Business Management from Girne American University, Turkey, in 2022, with a thesis on “Strategic Thinking and Innovation Performance: Mediating Role of Absorptive Capability.” He holds an MSc in Business Administration from Obafemi Awolowo University, Nigeria (2017), and a BSc in Cooperative and Business Management from Olabisi Onabanjo University, Nigeria (2010). His academic journey also includes a Diploma in Business Administration from the same institution (2007).

    Experience

    Dr. Olaleye’s career began as an Administrative Officer II at Federal University Oye-Ekiti in 2013, transitioning to a Lecturer in 2018. His teaching covers a wide range of undergraduate and postgraduate courses including Business Statistics, Strategic Management, and Advanced Research Methods. He currently serves as a Postdoctoral Research Fellow at North-West University Business School, South Africa, where he continues his research and academic contributions.

    Research Interests

    Dr. Olaleye’s research focuses on strategic and innovation management, entrepreneurship, supply chain management, and sustainable development. His work employs strategic theories to enhance corporate competitiveness, quality education, and poverty eradication. He is particularly interested in action-based competitive interaction within the competitive dynamics sub-stream.

    Awards

    Dr. Olaleye has been recognized for his extensive contributions to academia and research. His notable achievements include his role in curriculum development for business administration programs and his participation in accreditation exercises that led to the department’s full accreditation. He continues to be a prominent figure in both local and international academic circles.

    Publications

    Dr. Olaleye has authored over 40 publications in renowned journals and conferences. Notable works include:

    1. Exploring the Link Between Customer Satisfaction, Service Quality, and Perceived Organizational Support: The Mediating Role of Relational Psychological Contract, Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 34(3), 2024.
    2. Relationship between workplace ostracism and job productivity: the mediating effect of emotional exhaustion and lack of motivation, Asia-Pacific Journal of Business Administration, ahead-of-print, 2024.
    3. Attaining Organizational Sustainability Through Competitive Intelligence: The Roles of Organizational Learning and Resilience, Journal of Intelligence Studies in Business, 13(3), 2023.
    4. Influence of eco-product innovation and firm reputation on corporate social responsibility and competitive advantage: A mediation-moderation analysis, Journal of Public Affairs, 23(4), 2023.

      Conclusion

      Dr. Olaleye Banji Rildwan demonstrates exceptional research prowess through his prolific publication record, diverse research interests, and significant contributions to business management literature. His extensive experience in both academia and administration further complements his research achievements. Addressing the areas of improvement could enhance his already impressive profile, making him a strong contender for the Research for Best Researcher Award.