Dr. Nicholas Commey | Social Entrepreneurship | Best Researcher Award

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Education

Nicholas Oblitei Commey has a robust educational foundation in marketing and business studies. He earned his Doctor of Philosophy in Marketing (2018–2023) and Master of Philosophy in Marketing (2011–2013) from the University of Ghana, where he conducted extensive research in sustainable social impact and relationship marketing. He also holds a Bachelor of Management Studies from the University of Cape Coast (2001–2005), which provided him with comprehensive knowledge of business administration. His academic journey began at Accra Academy, where he pursued Business Studies, specializing in Financial Accounting, Business Management, and Cost Accounting. Throughout his studies, Nicholas demonstrated a commitment to advancing marketing education and research, equipping him with the expertise to contribute meaningfully to academia and industry.

Experience

Nicholas Oblitei Commey boasts a distinguished career combining academic and corporate expertise. He is currently a Lecturer at Heritage Christian University College (2017–present), where he teaches, develops marketing courses, and mentors students. Previously, he held lecturing roles at Jayee University College (2016–2017) and served as an Adjunct Lecturer at Kings and Zenith University Colleges (2015–2018). His academic journey began as a Teaching and Research Assistant at the University of Ghana Business School (2012–2014). In the corporate sector, Nicholas excelled in various roles at Procredit Savings and Loans Company (2008–2011), including Private Client Advisor and Corporate Officer, where he managed portfolios, evaluated loans, and conducted market research. His earlier experiences include working as a Direct Sales Representative at Absa Bank Ghana (2007–2008) and as an Internal Audit Officer at Power Packed Distribution Centre (2006–2007), showcasing his diverse professional skill set.

Research Interests

Nicholas Oblitei Commey’s research interests are rooted in advancing marketing practices to address real-world challenges. He focuses on sustainable social impact creation in emerging economies, exploring how integrated theoretical frameworks can drive long-term societal benefits. He is also passionate about relationship marketing, investigating strategies for enhancing customer retention in competitive industries such as banking. Additionally, his research delves into service quality and its impact on student satisfaction in higher education, emphasizing the role of brand positioning. Nicholas is keen on leveraging digital tools like social media to improve export performance, with trust and commitment as pivotal factors. His interdisciplinary approach bridges theoretical insights with practical applications, ensuring relevance to contemporary marketing issues.

Awards