Jogendra Nayak | Marketing | Best Researcher Award

Posted on by Academic achievements

Dr. Jogendra Nayak | Business, Management and Accounting | Best Researcher Award

Associate professor | IIT Roorkee | India

Dr. Jogendra Kumar Nayak is an Associate Professor at the Department of Management Studies, Indian Institute of Technology (IIT) Roorkee, India. With a deep expertise in industrial marketing, his career spans over two decades in the academic world, with significant contributions to research, teaching, and curriculum development. Dr. Nayak’s academic background includes a Ph.D. in Industrial Marketing from IIT Kharagpur, an MBA in Marketing from Pune University, and a Bachelor’s degree in Civil Engineering from Utkal University. He is recognized for his diverse interests in marketing, including areas such as pricing strategies, consumer behavior, business-to-business marketing, and sustainable development. He has consistently earned accolades for his work, including multiple best paper awards and recognition in global academic circles.

Profile

Scopus

Education

Dr. Nayak’s educational journey laid a strong foundation for his expertise in both engineering and management. He earned his Ph.D. in Industrial Marketing from the prestigious Indian Institute of Technology, Kharagpur. His MBA in Marketing from Pune University, where he secured a first division, added a managerial and strategic dimension to his analytical skills. Prior to his management studies, Dr. Nayak completed his B.E. in Civil Engineering from Utkal University, also graduating with first division honors. His diverse educational background combines technical precision with marketing acumen, enabling him to bring a unique perspective to both teaching and research in the field of management.

Experience

Dr. Nayak’s academic career spans over 17 years, during which he has held several notable positions. He began as an Assistant Professor at the Kalinga Institute of Industrial Technology (KIIT) in Bhubaneswar, where he worked from 2008 to 2012. In 2012, he joined IIT Roorkee, where he currently holds the position of Associate Professor in the Department of Management Studies. Over the years, he has contributed to the academic growth of IIT Roorkee, imparting knowledge to students while developing specialized MBA electives such as Marketing Research, Pricing Strategy, and B2B Marketing. He has also been instrumental in designing and delivering online courses through the National Programme on Technology Enhanced Learning (NPTEL), including courses on marketing research, international business, and B2B marketing.

Research Interests

Dr. Nayak’s research interests are rooted in marketing, with a particular focus on industrial marketing, pricing strategies, and consumer behavior. He has explored the intersection of consumer psychology and marketing practices, particularly in areas like impulsive buying, risk perception, and price sensitivity. His work on the relationship between brand perception, marketing communication, and consumer decision-making is highly regarded in academia. He is also deeply interested in sustainable development, with recent publications examining the impact of consumer behavior on green energy adoption and the role of policy in influencing market dynamics. Additionally, Dr. Nayak has researched the role of digital platforms in shaping modern marketing strategies, with emphasis on evolving consumer preferences and technological disruptions.

Awards

Dr. Nayak has been recognized multiple times for his academic excellence and research contributions. Notably, he has received the Best Paper Award at IIM Lucknow in both 2022 and 2023. His research on pricing capabilities and its influence on SMEs’ market performance earned him recognition in international journals. In addition to his research accolades, Dr. Nayak serves as a member of several academic boards, including those at A.P.J. Abdul Kalam Technical University, MIT-WPU Pune, and Brainware University. His role as an expert member of the Standing Committee on Research Methodology for the Bureau of Police Research & Development, Ministry of Home Affairs, Government of India, from 2017 to 2020 further showcases his commitment to advancing research methodologies in the field of management.

Publications

Dr. Nayak has authored and co-authored several impactful publications in high-ranking academic journals. His research on various topics, including consumer behavior, pricing strategies, and sustainability, has been well-cited and contributed significantly to the academic understanding of these areas. Among his prominent works is the paper “The Power of Perception: How Persuasion Knowledge and Perceived Deception in Advertisement Impact Brand-Related Fake News Adoption”, published in Global Knowledge, Memory and Communication in 2024. Additionally, his paper on “SMEs Combating Turbulence” in the Journal of Global Marketing (2023) and his analysis of “Risky Indebtedness, Impulse Buying and Perceived Risk in Buy Now Pay Later Adoption” in Asia Pacific Journal of Marketing and Logistics (2023) have been recognized for their innovative approaches. He has published seven influential papers from 2020 to 2024, contributing to key journals such as Transportation Research Part A, Journal of Business Ethics, and Journal of Business & Industrial Marketing. His work has been widely cited, reflecting the academic impact and practical relevance of his research.

Conclusion

Dr. Jogendra Kumar Nayak’s contributions to the field of industrial marketing and management are substantial. As an Associate Professor at IIT Roorkee, he has not only excelled in research but also played a crucial role in shaping the future of management education in India. His research, which spans consumer behavior, pricing strategies, and sustainability, continues to influence both academic thought and practical marketing strategies. With numerous accolades, including multiple best paper awards, Dr. Nayak’s work is both innovative and impactful. His dedication to improving management education through NPTEL courses and his involvement in curriculum development further exemplify his commitment to the field. Dr. Nayak’s scholarly achievements position him as a leading figure in his area of expertise, influencing both students and academics alike.

 

Alhamzah F.Abbas | Marketing and Business | Best Researcher Award

Posted on by Academic achievements

Dr. Alhamzah F.Abbas | Marketing and Business | Best Researcher Award

Dr. Alhamzah F.Abbas | Marketing and Business – Senior lecurer at University of Technology Malaysia, Malaysia

Alhamzah F. Abbas is a Senior Lecturer at Universiti Teknologi Malaysia (UTM) in Johor Bahru. He currently serves as an Associate Editor for PLOS ONE, a prestigious peer-reviewed journal. He has held leadership positions, including serving as the Vice President of the International Student Society (ISS) and the International Research Quality Assurance (IRQA). His academic journey began with a Bachelor’s Degree in Management, followed by an MBA in Marketing, both from the University of Kufa in Iraq. He earned his Ph.D. in Management (Marketing) from UTM in 2023. His professional expertise and contributions have made him a leading academic in marketing and business research.

Profile Verification

ORCID | Scopus

Education

Alhamzah’s academic foundation was laid with a Bachelor’s in Management from the University of Kufa (2008-2012). He further pursued his Master’s in Business Administration (MBA), specializing in Marketing, from the same institution (2013-2015). Building on his passion for management studies, he continued at UTM, where he earned his Ph.D. in Management (Marketing) from 2019 to 2023. His educational trajectory showcases a commitment to understanding marketing strategies and management practices, preparing him for his current academic and research roles.

Experience

Alhamzah has extensive experience in both academic and organizational settings. He is a Senior Lecturer at Universiti Teknologi Malaysia, where he imparts knowledge in the fields of management and marketing. His professional development includes serving as an Associate Editor for PLOS ONE since 2024, where he has contributed to the peer-review process. Additionally, Alhamzah’s leadership skills were demonstrated during his tenure as Vice President of the International Student Society (ISS) and IRQA, fostering a collaborative and vibrant academic community. His combination of teaching, research, and administrative responsibilities highlights his dedication to advancing both education and research in his field.

Research Interests

Alhamzah’s research primarily focuses on management and marketing, with an emphasis on consumer behavior, digital marketing, and business sustainability. His recent work explores emerging topics such as market mavenism, post-COVID tourism behavior, and sustainable leadership. He is particularly interested in the intersections of technology, social media, and consumer behavior, examining how digital platforms influence purchasing decisions and customer loyalty. His academic curiosity also extends to social entrepreneurship, the role of social media influencers, and digital payment systems, with a broader aim of addressing global challenges in business and marketing through empirical research.

Awards

Alhamzah’s outstanding contributions to academia and research have earned him numerous accolades. His research articles have been published in high-impact journals, gaining recognition within the academic community. As an Associate Editor for PLOS ONE, he has contributed significantly to the advancement of scholarly knowledge. Additionally, his work in sustainable development and social entrepreneurship has been well-received in various international conferences, further solidifying his status as a rising star in his field.

Publications

Abbas, A. F., Jusoh, A., Mas, A., Sahi, A. M., & Khatib, S. F. A. (2023). Current Status of Market Mavens Research: A Literature Review. Emerging Science Journal, 7(1), 273–288.

Abbas, A. F., Khwaja, M. G., Abbasi, A. Z., & Hameed, A. (2023). Market mavenism, tourists’ co-creation experience, loyalty, and vaxication intention: mediating role of travel incentives in the post-COVID-19 environment. Consumer Behavior in Tourism and Hospitality, 18(4), 532–550.

Abbas, A. F., Khatib, S. F., Ismail, I. H., Khan, M. N. A. A., Sulimany, H. G. H., & Bazhair, A. H. (2024). Crisis and environmental governance decisions amidst the COVID‑19 pandemic: Lessons from European countries. Heliyon, 10(4).

Majeed, A. H., Abbas, A. F., Younis Agha, M. N., & Kadhim, K. G. (2024). Innovative Solutions for Sustainable Development: The Role of Social Entrepreneurship in Alleviating Poverty. Journal of Social Entrepreneurship, 1-31.

Zulfiqar, U., Abbas, A. F., Aman-Ullah, A., & Mehmood, W. (2024). A bibliometric and visual analysis of revisit intention research in hospitality and tourism. Journal of Tourism Futures.

Fayad, A. A., Khatib, S. F., Abbas, A. F., Ghaleb, B. A. A., & Mousa, A. K. (2024). The determinants and consequences of board multiple directorships. Corporate Governance: The International Journal of Business in Society.

Ali, J., Jusoh, A., Idris, N., Nor, K. M., Wan, Y., Abbas, A. F., & Alsharif, A. H. (2023). Applicability of healthcare service quality models and dimensions: future research directions. The TQM Journal, 35(6), 1378-1393.

Conclusion

Dr. Alhamzah F. Abbas stands out as an accomplished academic and researcher. His diverse roles as a Senior Lecturer, Associate Editor, and leader in student organizations exemplify his commitment to advancing higher education. His research interests focus on the confluence of marketing, digital platforms, and sustainable development. Alhamzah’s work has made a substantial impact in the field of business management, evident through his publications and contributions to academic journals. With a track record of scholarly excellence, his future in academia and research looks exceptionally promising. His efforts in addressing critical global issues through research, combined with his leadership skills, make him an ideal candidate for an award nomination.