Mitra Salimi | Sustainability | Research Excellence Award

Published on by Academic Achievements

Ms. Mitra Salimi | Sustainability | Research Excellence Award

Ms. Mitra Salimi | Sustainability | Doctoral researcher at University of Jyvaskyla | Finland

Sustainability has been the central focus of Ms. Mitra Salimi’s academic and professional journey, reflecting her commitment to integrating sustainable practices into marketing, consumer behavior, and business strategy. Ms. Mitra Salimi is a marketing researcher specializing in consumer behavior, brand management, and business sustainability, combining rigorous academic research with practical impact to guide organizations toward more environmentally and socially responsible operations. She earned her Doctor of Science in Economics and Business Administration from the University of Jyväskylä under the supervision of Prof. Outi Uusitalo and Dr. Outi Niininen, where her research emphasizes the role of leadership in advancing sustainability and planetary well-being. Prior to her doctoral studies, Ms. Mitra Salimi completed an Executive MBA at the University of Tehran, ranking first among Iranian universities, with a thesis exploring the congruence between self-concept and brand personality and its effect on brand emotional attachment, highlighting the connection between consumer psychology and sustainable brand engagement. She also holds a Bachelor’s degree in English Language Translation from Imam Khomeini International University, demonstrating her multilingual and cross-cultural research competencies. Professionally, Ms. Mitra Salimi has contributed as a data analyst to the interdisciplinary BIODIFUL project, funded by the Academy of Finland, where her work examines how organizational leadership influences sustainability-oriented decision-making and consumer-centric strategies, bridging the gap between theory and actionable business insights. Her research interests encompass consumer behavior, brand management, business and customer analytics, customer relationship management, and the integration of sustainability into marketing strategies, enabling her to provide evidence-based recommendations to enhance both ethical responsibility and business performance. Ms. Mitra Salimi possesses a wide range of research skills including statistical analysis, social media sentiment analysis, survey design, brand evaluation, and data-driven behavioral modeling, allowing her to assess consumer perceptions of sustainable practices and identify actionable strategies for corporate responsibility. She has contributed to numerous publications and academic conferences, presenting cutting-edge research on consumers’ responses to brand transgressions, social media exposure of greenwashing, the role of NGOs in corporate accountability, biodiversity-friendly consumer behavior, and the application of artificial intelligence to sustainable marketing. Her work has been recognized in multiple international forums and is often cited for its relevance to contemporary sustainability challenges in marketing. Ms. Mitra Salimi’s awards and honors include recognition for academic excellence, leadership in research projects, and contributions to sustainability-oriented marketing scholarship. Overall, Ms. Mitra Salimi represents a dynamic intersection of research, practical business insight, and sustainability advocacy, continuing to advance knowledge in how companies can meet evolving consumer expectations while promoting environmental stewardship and social responsibility, ensuring that sustainability remains at the core of both marketing theory and practice.

Profile: Google Scholar

Featured Publications 

  1. Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To forgive or not? Consumers’ responses to brand transgression.
  2. Salimi, M., Tuscolano, F., Uusitalo, O., & Niininen, O. (2024). The role of social media in exposing greenwashing: Consumer sentiments and discussions.
  3. Salimi, M., Staebler, S., & Wijnen, A. (2025). The power of NGOs: How to make society aware of corporate wrongdoings.
  4. Uusitalo, O., Rouhiainen, H., & Salimi, M. (2024). Values, risk, and biodiversity-friendly action: Perceived consumer effectiveness matters.
  5. Rouhiainen, H., Salimi, M., & Uusitalo, O. (2024). Kohti luontokatoa ehkäisevää kuluttajakäyttäytymistä: Miten riskikäsitys ja havainto toiminnan vaikuttavuudesta edistävät kuluttajan toimintaa.
  6. Do, J., Salimi, M., Baumeister, S., Sarja, M., Uusitalo, O., & Wilska, T. (2023). Consumption and planetary well-being.
  7. Do, J., Uusitalo, O., Skippari, M., & Salimi, M. (2022). Leveraging sustainable marketing with artificial intelligence: Definition and agenda for research.
  8. Salimi, M., & Khanlari, A. (2018). Congruence Between Self-concept and Brand Personality, its Effect on Brand Emotional Attachment.

Nelson Martins | Circularity | Best Researcher Award

Published on by Academic Achievements

Mr. Nelson Martins | Circularity | Best Researcher Award

Mr. Nelson Martins | Circularity – Technical at Apicer – Portuguese Ceramic Industry Association, Portugal

Nelson Correia Martins is an accomplished process engineer, industrial leader, and researcher with a distinguished career in manufacturing optimization, lean management, and data-driven production processes. With over two decades of experience in engineering and production management, he has played a pivotal role in enhancing industrial efficiency, sustainability, and digital transformation across multiple sectors, including ceramics, chemicals, and advanced manufacturing. His expertise lies in integrating process innovation, industrial automation, and sustainability-driven strategies to optimize production workflows and resource utilization.

His extensive background in process engineering, coupled with his research contributions in DataOps frameworks and secondary raw material tracking, demonstrates his commitment to advancing industry 4.0 solutions and environmental sustainability. His professional journey has been marked by leadership in production management, strategic planning, and cross-functional collaboration, ensuring operational excellence and quality enhancement. A forward-thinking professional, Nelson continues to drive research and innovation in industrial digitalization and lean manufacturing, reinforcing his standing as a leading figure in the field.

Professional Profile

ORCID

Education

Nelson Martins holds a Master’s degree in Chemical Engineering from the University of Aveiro, where he specialized in process optimization and industrial automation. He further pursued postgraduate studies in Lean Management from Comunidade Lean Thinking, equipping him with advanced methodologies in continuous improvement, Six Sigma, and operational excellence. His academic journey includes an Erasmus program at Universitat Rovira i Virgili, Tarragona, Spain, where he gained international exposure to advanced chemical processes and industrial research methodologies. Recognized for his exceptional academic achievements, he was awarded the Eng. António Pascoal Prize for being the best engineering student at the University of Aveiro.

Experience

With a career spanning across multiple leadership roles in engineering and production management, Nelson Martins has made transformational contributions to the industries he has served. He has led large-scale manufacturing operations, optimized industrial workflows, and implemented data-driven strategies to improve efficiency, cost-effectiveness, and environmental sustainability.

In his role as Director of Production at NG- Oficina de Porcelanas, he successfully enhanced productivity, quality control, and process efficiency, ensuring optimal resource utilization. As a Process Engineer at The Navigator Company, he played a crucial role in standardizing tissue paper rewinding processes, demonstrating his ability to drive technical excellence and process improvement. His tenure at Sanitana (Roca Group), Mesa Ceramics, and Riastone (Vista Alegre Group) saw him spearheading lean manufacturing initiatives, KPI tracking, and Toyota Kata methodologies, reinforcing his expertise in continuous improvement and industrial analytics.

Additionally, his research-driven role at Bresfor (Finsa Group) involved innovation in materials science, chemical engineering, and quality control, while his experience at Hovione (Lisbon & New Jersey, USA) provided him with hands-on exposure to GMP manufacturing, nanotechnology, and experimental design. Currently, he is engaged as a Process Engineer at APICER (Coimbra), contributing to research in digitalization, circular economy, and industrial decarbonization, further solidifying his commitment to sustainable industrial practices.

Research Interests

Nelson Martins’ research focuses on industrial process optimization, digital transformation, and sustainability-driven manufacturing. His work delves into DataOps frameworks, secondary raw material tracking, and lean production methodologies, aiming to enhance manufacturing efficiency and environmental impact reduction. His interdisciplinary expertise in chemical engineering, materials science, and industrial analytics enables him to develop innovative solutions in production automation, circular economy, and smart manufacturing. His ongoing research contributes to bridging the gap between industry and academia, driving advancements in resource-efficient production systems and sustainable industrial practices.

Awards

Nelson Martins’ dedication to excellence in engineering and research has been recognized with several prestigious accolades. He was honored with the Eng. António Pascoal Prize, awarded to the best engineering student at the University of Aveiro, reflecting his outstanding academic and research capabilities. His contributions to process engineering, industrial digitalization, and lean management have positioned him as a leader in manufacturing innovation, reinforcing his impact in the field.

Publications 📚

Tracking Secondary Raw Material Operational Framework—DataOps Case Study (2025) – Ceramics Journal 🔬
DOI: 10.3390/ceramics8010012 | Cited by: 12
Tracking Secondary Raw Material Operational Framework – DataOps Case Study (2024) – Preprint 📊
DOI: 10.20944/preprints202412.2007.v1 | Cited by: 8

Conclusion

Nelson Correia Martins exemplifies research excellence, industrial leadership, and innovative thinking in process engineering and industrial sustainability. His strong academic foundation, extensive experience, and impactful research contributions make him a standout candidate for the Best Researcher Award. His work in DataOps frameworks, lean manufacturing, and sustainable industrial processes showcases his commitment to advancing cutting-edge solutions for modern manufacturing challenges.

While his publication record is growing, expanding his academic research collaborations and high-impact journal contributions would further solidify his stature as a leading researcher. With his visionary leadership, commitment to innovation, and industry-driven research, Nelson Martins is well-positioned to continue making groundbreaking contributions to industrial engineering and sustainable manufacturing.