Mitra Salimi | Sustainability | Research Excellence Award

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Ms. Mitra Salimi | Sustainability | Research Excellence Award

Ms. Mitra Salimi | Sustainability | Doctoral researcher at University of Jyvaskyla | Finland

Sustainability has been the central focus of Ms. Mitra Salimi’s academic and professional journey, reflecting her commitment to integrating sustainable practices into marketing, consumer behavior, and business strategy. Ms. Mitra Salimi is a marketing researcher specializing in consumer behavior, brand management, and business sustainability, combining rigorous academic research with practical impact to guide organizations toward more environmentally and socially responsible operations. She earned her Doctor of Science in Economics and Business Administration from the University of Jyväskylä under the supervision of Prof. Outi Uusitalo and Dr. Outi Niininen, where her research emphasizes the role of leadership in advancing sustainability and planetary well-being. Prior to her doctoral studies, Ms. Mitra Salimi completed an Executive MBA at the University of Tehran, ranking first among Iranian universities, with a thesis exploring the congruence between self-concept and brand personality and its effect on brand emotional attachment, highlighting the connection between consumer psychology and sustainable brand engagement. She also holds a Bachelor’s degree in English Language Translation from Imam Khomeini International University, demonstrating her multilingual and cross-cultural research competencies. Professionally, Ms. Mitra Salimi has contributed as a data analyst to the interdisciplinary BIODIFUL project, funded by the Academy of Finland, where her work examines how organizational leadership influences sustainability-oriented decision-making and consumer-centric strategies, bridging the gap between theory and actionable business insights. Her research interests encompass consumer behavior, brand management, business and customer analytics, customer relationship management, and the integration of sustainability into marketing strategies, enabling her to provide evidence-based recommendations to enhance both ethical responsibility and business performance. Ms. Mitra Salimi possesses a wide range of research skills including statistical analysis, social media sentiment analysis, survey design, brand evaluation, and data-driven behavioral modeling, allowing her to assess consumer perceptions of sustainable practices and identify actionable strategies for corporate responsibility. She has contributed to numerous publications and academic conferences, presenting cutting-edge research on consumers’ responses to brand transgressions, social media exposure of greenwashing, the role of NGOs in corporate accountability, biodiversity-friendly consumer behavior, and the application of artificial intelligence to sustainable marketing. Her work has been recognized in multiple international forums and is often cited for its relevance to contemporary sustainability challenges in marketing. Ms. Mitra Salimi’s awards and honors include recognition for academic excellence, leadership in research projects, and contributions to sustainability-oriented marketing scholarship. Overall, Ms. Mitra Salimi represents a dynamic intersection of research, practical business insight, and sustainability advocacy, continuing to advance knowledge in how companies can meet evolving consumer expectations while promoting environmental stewardship and social responsibility, ensuring that sustainability remains at the core of both marketing theory and practice.

Profile: Google Scholar

Featured Publications 

  1. Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To forgive or not? Consumers’ responses to brand transgression.
  2. Salimi, M., Tuscolano, F., Uusitalo, O., & Niininen, O. (2024). The role of social media in exposing greenwashing: Consumer sentiments and discussions.
  3. Salimi, M., Staebler, S., & Wijnen, A. (2025). The power of NGOs: How to make society aware of corporate wrongdoings.
  4. Uusitalo, O., Rouhiainen, H., & Salimi, M. (2024). Values, risk, and biodiversity-friendly action: Perceived consumer effectiveness matters.
  5. Rouhiainen, H., Salimi, M., & Uusitalo, O. (2024). Kohti luontokatoa ehkäisevää kuluttajakäyttäytymistä: Miten riskikäsitys ja havainto toiminnan vaikuttavuudesta edistävät kuluttajan toimintaa.
  6. Do, J., Salimi, M., Baumeister, S., Sarja, M., Uusitalo, O., & Wilska, T. (2023). Consumption and planetary well-being.
  7. Do, J., Uusitalo, O., Skippari, M., & Salimi, M. (2022). Leveraging sustainable marketing with artificial intelligence: Definition and agenda for research.
  8. Salimi, M., & Khanlari, A. (2018). Congruence Between Self-concept and Brand Personality, its Effect on Brand Emotional Attachment.

Liudmila Filipava | Environmental economics | Best Researcher Award

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Dr. Liudmila Filipava | Environmental economics | Best Researcher Award

Associate Professor | Belarusian State University | Belarus

Liudmila Filipava is an accomplished academic specializing in international economics and public-private partnerships. Currently serving as an Associate Professor in the International Economic Relations department at Belarusian State University (BSU), she teaches courses on global economic relations, foreign economic policy, and Eurasian economic integration. With a strong foundation in research, her work emphasizes the intersection of public and private sector partnerships in global economic development. Over the years, she has contributed significantly to academia, mentoring graduate and doctoral students while engaging in various international collaborations.

Profile

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Education:

Liudmila Filipava holds a PhD in Economics from Belarusian State Economic University (BSEU), earned in 2017. Her doctoral thesis focused on the role of public-private partnerships in international project implementation. Prior to this, she completed her Master’s degree in International Economics at BSEU in 2010, exploring strategies for attracting foreign direct investment into Belarus. She also holds a Bachelor’s degree in Economics from the same university, with a thesis on project finance. Additionally, Filipava pursued postgraduate studies and professional retraining, strengthening her pedagogical and research capabilities.

Experience:

Throughout her career, Filipava has held various prestigious academic positions. She is currently an Associate Professor at BSU, where she leads graduate and master’s level courses on world economics and foreign economic policy. Prior to this, she served as an Assistant Professor at the Academy of Public Administration under the President of the Republic of Belarus, and also at the Belarusian State University’s School of Business. In these roles, she contributed to the development of curricula and supervised numerous graduate and doctoral theses. Her professional journey also includes academic roles at the Belarusian National Technical University and Belarusian State Economic University.

Research Interests:

Filipava’s research interests lie primarily in international economics, with a focus on public-private partnerships, green economy development, and sustainable finance. Her work on the socio-economic impacts of transport investments, as well as the financing instruments for green economy transitions, underscores her commitment to addressing global challenges. Filipava has also contributed to the study of economic integration and foreign direct investment strategies, particularly within the context of the Belarusian economy. She is particularly interested in the regulatory frameworks of PPPs and their role in advancing sustainable development.

Awards:

Liudmila Filipava has been recognized for her academic excellence and leadership. In 2021, she was nominated for the prestigious International Qualifications Recognition Statement by World Educational Services (USA) for her doctoral achievements. Additionally, her contributions to the field of public-private partnerships earned her multiple professional training opportunities, such as those with the European Investment Bank Group and JVI Vienna. Her work on green economy financing has been widely appreciated within academic circles.

Publications:

Liudmila Filipava has authored numerous publications, with seven key works featured in prominent journals and books. Notable among these are:

  1. 2024: “Does Climate Change Increase Global Economic Gap? Empirical Evidence.” Journal of Poverty. [DOI: 10.1080/10875549.2024.2443741] (Scopus Q2)
  2. 2024: “Green Development Prospects of Fossil Fuel Export-Dependent Countries: A Case Study of the Caspian Sea Region.” Climate Change and Finance: Navigating the Challenges and Opportunities in Capital Markets. Springer. [DOI: 10.1007/978-3-031-56419-2_6]
  3. 2023: “Socio-Economic Impact Assessment of Transport Investments: A Case Study of an M-10 Highway.” International Journal of Transport Economics. [DOI: 10.19272/202306704004] (Scopus Q4)
  4. 2023: “The Development of the Global Green Finance Market: The Role of Banks and Non-banking Institutional Investors.” Green Finance Instruments, Fintech, and Investment Strategies. Springer. [DOI: 10.1007/978-3-031-29031-2_2]
  5. 2020: “Green Economy Financing Instruments.” Socio Economic Problems of Sustainable Development. UNEC Publishing.
  6. 2019: “Integration Potential Implementation Models.” Socio Economic Problems of Sustainable Development. Varazdin Development and Entrepreneurship Agency.
  7. 2019: “Public-Private Partnership: Theory and Practice.” Academy of Public Administration Publishing.

These works contribute to ongoing discussions in green finance, public-private partnerships, and international economic integration.

Conclusion:

Liudmila Filipava’s contributions to the field of economics, particularly in the areas of public-private partnerships and sustainable development, are significant. With a rich background in both academia and research, she has become a leader in her field. Her work on the socio-economic impact of green financing and public-private partnerships provides valuable insights into the evolving landscape of global economics. Through her publications, teaching, and research projects, Filipava continues to shape the future of economic policies and sustainable development.

Mounir Azzam | Urban planning and real estate development | Best Researcher Award

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Mr.Mounir Azzam | Urban planning and real estate development | Best Researcher Award

Ph.D. student | The Ruhr University Bochum | Germany

Mounir Azzam is an accomplished architect and real estate developer with over 10 years of experience in sustainable real estate investment strategies. Currently, he is a Ph.D. student at the Institute of Geography, Ruhr University Bochum, where his research focuses on spatial empowerment through real estate development strategies, particularly in the urban renewal of devastated areas. 🌍🏢

Profile

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Education

Mounir holds a bachelor’s degree in architecture and a master’s degree in regional planning, specializing in land administration systems and housing policies. He is now pursuing a Ph.D. thesis within the Interdisciplinary Geoinformation Sciences working group at the Ruhr University Bochum. 🎓🏫

Experience

With a robust background in architecture and real estate, Mounir has spent over a decade developing sustainable investment strategies. His professional journey includes significant contributions to urban planning and disaster risk reduction, aiming to empower communities through strategic real estate development. 🏗️🌆

Research Interests

Mounir’s research interests lie in urban planning, real estate development, and disaster risk reduction. His current projects focus on spatio-temporal analyses in the Damascus metropolitan area, exploring property variables affected by war and developing systematic approaches to post-war property valuation. 📊🌐

Awards

Mounir’s publication “https://doi.org/10.3390/smartcities7040069” has been provisionally selected for the “Best Researcher Award” by the International Academic Achievements and Awards. This recognition highlights his innovative contributions to urban planning and real estate development. 🏆📜

Publications

  1. “Urban Sustainability and Smart Cities” (2023) – Published in Smart Cities [DOI: https://doi.org/10.3390/smartcities7040069] 📘
  2. “Land Administration and Housing Policies” (2022) – Published in Land [DOI: https://doi.org/10.3390/land11050737] 📗