Lecturer | Universitas Pendidikan Indonesia | Indonesia
Dr. Heny Hendrayati, MM., CIQnR, CIQaR, CSBA is a senior academic with expertise in Marketing Management and Entrepreneurship. With a robust career that spans academic leadership, research, and industry expertise, Dr. Hendrayati is currently serving as the Vice-Rector of Cipasung University and holds several prominent academic and professional roles. Her extensive career in academia includes a prominent role as the Head of the Management Study Program at the Faculty of Economics and Business at Universitas Pendidikan Indonesia (UPI), where she has been instrumental in developing the academic and entrepreneurial landscape. She also holds certifications in International Qualitative and Quantitative Research, Strategic Business Analysis, and Digital Marketing, reflecting her commitment to continuous learning and professional development. Dr. Hendrayati’s leadership extends to her involvement with various accreditation bodies and academic associations, further solidifying her stature in the field of education.
Profile
Scopus
Education
Dr. Hendrayati’s educational background reflects a strong foundation in management. She obtained her Doctorate in Management Science from Universitas Pendidikan Indonesia (2017), after completing her Master’s degree in Management from Universitas Padjadjaran (2002) and her Bachelor’s degree in Public Administration from the same institution (1999). This academic journey has shaped her understanding of both theoretical and practical aspects of management, providing a solid base for her academic and professional endeavors.
Experience
Throughout her distinguished career, Dr. Hendrayati has held several leadership and academic roles. She is the current Vice-Rector at Cipasung University and serves as a member of the Quality Assurance Unit at Universitas Pendidikan Indonesia. She has also contributed as the Secretary-General of the Indonesian Management and Business Study Program Alliance and has played a significant role in national and international accreditation processes. In her previous role as the Head of the Management Study Program at UPI (2019-2023), Dr. Hendrayati successfully led efforts in curriculum development, research, and student engagement, advancing the program’s academic reputation. Additionally, she has extensive experience in various capacity-building projects and has mentored numerous student entrepreneurial initiatives, resulting in tangible success stories.
Research Interests
Dr. Hendrayati’s research interests lie primarily in the fields of marketing management and entrepreneurship. She is particularly passionate about exploring innovative strategies for business development and the role of digital transformation in entrepreneurship. Her research delves into the impact of technological advancements, such as e-commerce and digital marketing, on small and medium-sized enterprises (SMEs). She is also interested in understanding the challenges faced by women entrepreneurs, particularly in emerging markets. Dr. Hendrayati’s work in these areas has significantly contributed to the academic community’s understanding of entrepreneurial dynamics in the context of rapid technological changes.
Awards
Dr. Hendrayati’s academic and professional excellence has been recognized through numerous awards and certifications. She has earned certifications from internationally recognized institutions, including TuV Rheinland Germany in Change Management and Creative Thinking, and the American Academy of Financial Management in Strategic Business Analysis. Her contributions to the academic community and her ability to mentor future leaders have been acknowledged through her leadership roles and accolades in academic conferences and workshops.
Publications
Dr. Hendrayati has authored and contributed to a variety of publications, including books and articles in both national and international journals. Some of her notable works include:
- Hendrayati, H., Fattah, N., & Disman, “Teori dan Praktek Pembiayaan Pendidikan di Perguruan Tinggi,” Alfabeta, 2024.
- Hendrayati, H., “Start Young, Dream Big: Panduan Kewirausahaan Mahasiswa,” Miracle Gate Publisher, 2023.
- Hendrayati, H., Fattah, N., & Disman, “Strategi Pengembangan Perguruan Tinggi Dalam Upaya Membangun PT Bermutu dan Berkelas Dunia,” Alfabeta, 2023.
- Hendrayati, H., “Business Model Canvas,” Universitas Pendidikan Indonesia, 2021.
- Hendrayati, H., “Tantangan Womenpreneur di Tengah Pandemi Covid-19,” Yayasan Gunemen, 2020.
- Hendrayati, H., “E-commerce Masa Depan Ekonomi Dunia,” Miracle Gate Publisher, 2019.
- Hendrayati, H., “Womenpreneur: Merespon Tantangan Masa Depan,” MG Publisher, 2018.
Her work has been widely cited in discussions on digital entrepreneurship and women’s empowerment in business, and her research continues to be a key reference in academic and business circles.
Conclusion
Dr. Heny Hendrayati is a dedicated educator, researcher, and leader in the fields of marketing management and entrepreneurship. With a rich background in both academia and industry, she has made significant contributions to the development of education, entrepreneurship, and research. Her extensive publications, leadership roles, and certifications attest to her ongoing commitment to advancing knowledge and practice in her areas of expertise. Dr. Hendrayati continues to inspire and mentor students, shaping the future of entrepreneurship and business management.