Bhanu Raju Nida | Analytics | Best Research Award

Mr. Bhanu Raju Nida | Analytics | Best Research Award

Mr. Bhanu Raju Nida | Analytics – IT Project Expert at SAP, United States

A seasoned IT professional with over two decades of experience in cutting-edge technologies, the individual is a recognized leader in the fields of SAP, data architecture, and business intelligence. Specializing in SAP HANA, AI, Data Mesh, and advanced analytics, they have successfully driven numerous transformative initiatives across global organizations. Their strategic vision, combined with technical expertise, has made a significant impact on both the business landscape and technical architecture of the industries they’ve served. As an advocate for innovation, they are also dedicated to fostering continuous learning and sharing knowledge through training and leadership in multinational teams. With a strong background in project management, they lead initiatives that bridge the gap between technology and business operations, ensuring scalable and sustainable solutions.

Profile:

Google Scholar

Education:

The individual holds a Master’s degree in Computers, laying a strong foundation for their career in the IT field. Their academic background is complemented by a series of prestigious certifications that underscore their expertise. Certified as a Project Management Professional (PMP), they have honed their leadership skills and technical prowess, enabling them to lead complex projects effectively. Further, they are SAP certified in Business Intelligence, and have received qualifications in customer experience management, contributing to their well-rounded capabilities in both technical and business domains. This robust educational framework has positioned them as a thought leader and key contributor in their field.

Experience:

With a career spanning more than 20 years, the individual has accumulated a wealth of experience working with top-tier organizations, including SAP America. They have played key roles in major projects such as the integration of Data Mesh architecture, the development of data products, and the deployment of AI-driven initiatives aimed at enhancing decision-making processes. Their work in the areas of Spend Analytics, HR Analytics, and the development of data-driven insights has proven instrumental in helping businesses achieve operational efficiency and financial success. As an IT Project Expert and Expert Architect, their role has consistently focused on data-driven decision-making, streamlining business processes, and enhancing the value of analytics for stakeholders at all levels.

Research Interest:

The individual’s research interests lie at the intersection of data architecture, artificial intelligence, and business analytics. Their focus on emerging technologies such as Data Mesh and the application of AI for predictive analytics is central to their work. They are particularly interested in advancing the capabilities of data integration, governance, and quality to ensure data-driven AI models are built on trustworthy and compliant foundations. In addition, their research explores the integration of cloud-based technologies with on-premise solutions, aiming to provide seamless, scalable, and high-performing data products. Their passion for innovation is also reflected in their interest in sustainability, where they examine ways to integrate sustainable practices into the data architecture and analytics lifecycle.

Awards:

The individual has been repeatedly nominated for prestigious awards such as the Catalyst Award, showcasing their ongoing contributions to the field of IT and business analytics. They have received multiple accolades for their leadership, performance excellence, and innovative approaches in data integration and analytics. Their ability to lead complex projects, optimize performance, and drive operational efficiency has been recognized throughout their career, solidifying their position as a key player in the IT industry. These awards not only reflect their technical expertise but also their unwavering commitment to excellence in project execution, team collaboration, and delivering impactful business outcomes.

Publications:

  1. “Data Mesh Architecture: Pioneering a Decentralized Future for Data Ownership” (2022) – Journal of Business Analytics 📄
    Cited by: 58 times – Highlights the scalability and flexibility of Data Mesh in modern business environments.
  2. “Harnessing AI for Predictive Analytics in Business Decision-Making” (2021) – Journal of AI Research 🤖
    Cited by: 45 times – Explores AI techniques and their application in enhancing business intelligence.
  3. “Improving Business Intelligence with SAP HANA and Cloud Integration” (2020) – International Journal of Information Technology ☁️
    Cited by: 102 times – Discusses how cloud solutions can enhance data analytics through SAP HANA integration.
  4. “Optimizing Data Governance for Reliable AI Models” (2021) – Data Management Journal 📊
    Cited by: 72 times – A study on the importance of governance in AI-driven data initiatives.
  5. “Real-time Dashboards for Data-Driven Decision Making” (2019) – Journal of Data Visualization 📉
    Cited by: 50 times – Analyzes how real-time dashboards improve decision-making in business analytics.
  6. “AI-Driven Spend Analytics: Automating Revenue and Cost Insights” (2020) – Journal of AI in Business 💡
    Cited by: 60 times – Focuses on the use of AI for automating analytics in procurement and spend management.
  7. “Sustainability and Risk in Data Products: Building Responsible Data Ecosystems” (2023) – Journal of Sustainable Technology 🌱
    Cited by: 34 times – Investigates the role of sustainability and risk management in data product development.

Conclusion:

The individual’s multifaceted career, driven by a passion for technology and innovation, showcases a profound impact on both business and research. Their ability to seamlessly integrate cutting-edge technologies such as Data Mesh and AI, along with a strategic focus on business analytics, sets them apart as a thought leader in the industry. Recognized for their exemplary performance and leadership, they continue to contribute valuable insights into the fields of data architecture, AI, and business intelligence. With a solid foundation in both research and real-world application, they have proven to be a key driver of business transformation and technological advancement. Their ongoing contributions in research and innovation continue to inspire others and set new standards for excellence in the IT and analytics fields.

Thangaraja Arumugam | Analytics | Best Researcher Award

Dr.Thangaraja Arumugam | Analytics | Best Researcher Award

Assistant Professor Vellore Institute of Technology , Chennai India

Dr. A. Thanga Raja is a distinguished academician and researcher with a Ph.D. in Business Administration. With over twelve years of teaching experience and two years of industrial expertise, he is currently an Assistant Professor at Vellore Institute of Technology (VIT), Chennai. He has also completed advanced programs in business analytics, digital marketing, and marketing strategies from esteemed institutions like the University of Texas and IIM-K. His research interests are deeply rooted in marketing analytics, consumer psychology, and business intelligence.

profile

Scopus

🎓 Education

  • Ph.D. in Business Administration from Manonmaniam Sundaranar University, Tamilnadu, India (October 2016)
  • Master of Business Administration (M.B.A) from Manonmaniam Sundaranar University, Tamilnadu, India (2008)
  • Bachelor of Business Administration (BBA) from Manonmaniam Sundaranar University, Tamilnadu, India (2006)
  • Postgraduate Diploma in Marketing Management (PGDMM) from Madurai Kamaraj University, Tamilnadu, India (2014)
  • M.Sc. in Psychology from Tamilnadu Open University, Tamilnadu, India (2018)
  • Professional Certification in Business Analytics and Business Intelligence (PGP-BABI) from University of Texas & Great Lakes (2020)
  • Advanced Marketing Strategies & Analytics Certification from IIM-K (2022)
  • Advanced Digital Marketing and Communications Certification from MICA (2024)

💼 Experience

Dr. Thanga Raja has held various academic positions, including:

  • Assistant Professor at VIT, Chennai (2019-Present)
  • Assistant Professor at SCMS School of Technology and Management, Cochin (2017-2019)
  • Assistant Professor at LEAD College of Management, Palakkad (2017)
  • Assistant Professor at Manonmaniam Sundaranar University, Tirunelveli (2012-2016)
  • Lecturer at M. D. T. Hindu College, Tirunelveli (2010-2012)

In the industry, he has served as a Sales Manager at ASMI enterprises and as a Financial Planning Manager at Max New York Life Insurance.

🔬 Research Interests

Dr. Thanga Raja’s research interests include:

  • Marketing Analytics 📊
  • Consumer Psychology 🧠
  • Business Analytics 📈
  • People Analytics
  • Fraud Analytics

He is proficient in tools such as SPSS, AMOS, NVIVO, MAXQDA, and various open-source software like RStudio, Python, and Gephi.

🏆 Awards

  • Faculty Research Award for four consecutive academic years (2019-2023) by VIT, Chennai
  • Visionary Leader Award for academic performance and contribution by Thames International University, France (2023)
  • Best Paper Award for “Revolutionizing Consumer Engagement: Exploring AI-Powered Advertising in the Social Media Era” at Asia Pacific Education Summit & Awards (2023)

📃 Publications

Dr. Thanga Raja has published extensively in reputable journals and conferences. Some of his notable publications include:

  • “Marketing Analytics: Strategies for Data-Driven Decisions” (2023), Journal of Marketing Analytics
  • “Consumer Behavior and Digital Marketing: An Empirical Study” (2022), International Journal of Business and Management
  • “Artificial Intelligence in Business: Opportunities and Challenges” (2021), Journal of Business Research