Assistant Professor Vellore Institute of Technology , Chennai India
Dr. A. Thanga Raja is a distinguished academician and researcher with a Ph.D. in Business Administration. With over twelve years of teaching experience and two years of industrial expertise, he is currently an Assistant Professor at Vellore Institute of Technology (VIT), Chennai. He has also completed advanced programs in business analytics, digital marketing, and marketing strategies from esteemed institutions like the University of Texas and IIM-K. His research interests are deeply rooted in marketing analytics, consumer psychology, and business intelligence.
profile
Scopus
🎓 Education
- Ph.D. in Business Administration from Manonmaniam Sundaranar University, Tamilnadu, India (October 2016)
- Master of Business Administration (M.B.A) from Manonmaniam Sundaranar University, Tamilnadu, India (2008)
- Bachelor of Business Administration (BBA) from Manonmaniam Sundaranar University, Tamilnadu, India (2006)
- Postgraduate Diploma in Marketing Management (PGDMM) from Madurai Kamaraj University, Tamilnadu, India (2014)
- M.Sc. in Psychology from Tamilnadu Open University, Tamilnadu, India (2018)
- Professional Certification in Business Analytics and Business Intelligence (PGP-BABI) from University of Texas & Great Lakes (2020)
- Advanced Marketing Strategies & Analytics Certification from IIM-K (2022)
- Advanced Digital Marketing and Communications Certification from MICA (2024)
💼 Experience
Dr. Thanga Raja has held various academic positions, including:
- Assistant Professor at VIT, Chennai (2019-Present)
- Assistant Professor at SCMS School of Technology and Management, Cochin (2017-2019)
- Assistant Professor at LEAD College of Management, Palakkad (2017)
- Assistant Professor at Manonmaniam Sundaranar University, Tirunelveli (2012-2016)
- Lecturer at M. D. T. Hindu College, Tirunelveli (2010-2012)
In the industry, he has served as a Sales Manager at ASMI enterprises and as a Financial Planning Manager at Max New York Life Insurance.
🔬 Research Interests
Dr. Thanga Raja’s research interests include:
- Marketing Analytics 📊
- Consumer Psychology 🧠
- Business Analytics 📈
- People Analytics
- Fraud Analytics
He is proficient in tools such as SPSS, AMOS, NVIVO, MAXQDA, and various open-source software like RStudio, Python, and Gephi.
🏆 Awards
- Faculty Research Award for four consecutive academic years (2019-2023) by VIT, Chennai
- Visionary Leader Award for academic performance and contribution by Thames International University, France (2023)
- Best Paper Award for “Revolutionizing Consumer Engagement: Exploring AI-Powered Advertising in the Social Media Era” at Asia Pacific Education Summit & Awards (2023)
📃 Publications
Dr. Thanga Raja has published extensively in reputable journals and conferences. Some of his notable publications include:
- “Marketing Analytics: Strategies for Data-Driven Decisions” (2023), Journal of Marketing Analytics
- “Consumer Behavior and Digital Marketing: An Empirical Study” (2022), International Journal of Business and Management
- “Artificial Intelligence in Business: Opportunities and Challenges” (2021), Journal of Business Research