Lecturer at Midlands State University, Zimbabwe
Dr. Wilbert Manyanga is a distinguished academic and marketing professional from Zimbabwe, with a robust blend of academic and industry expertise. Currently, he serves as a Lecturer in Marketing at Chinhoyi University of Technology (CUT), a role he has held since 2019. Dr. Manyanga’s career spans academia, microfinance, and corporate sectors, showcasing his versatility and dedication to advancing marketing practices in dynamic environments.
Profile
Scopus
Education📘
Dr. Manyanga holds a PhD in Marketing from CUT (2022), demonstrating his advanced research acumen. He earned a Master of Commerce in Marketing Strategy with merit from Midlands State University (2017), and a Bachelor of Technology (Honours) in International Marketing from CUT (2009). He also possesses a Postgraduate Diploma in Higher Education, underscoring his commitment to pedagogical excellence. Further professional qualifications include a Diploma in Banking (IOBZ) and certifications in quality management systems and customer service.
Experience🧑🏫
Dr. Manyanga’s professional journey spans roles such as a Lecturer at CUT, part-time lecturer at Zimbabwe Open University, and positions in marketing and sales with EDULOAN (Pvt) Ltd. He has also contributed to academia as a lecturer at the B.E.S Group of Colleges and gained valuable industry exposure through roles at Civil Aviation Authority of Zimbabwe and OK Zimbabwe Limited. His primary responsibilities include teaching, research, community service, and modernizing research to support industrialization.
Research Interests📊
Dr. Manyanga is deeply interested in marketing strategy, consumer behavior, and the intersection of marketing and innovation. He focuses on research that addresses contemporary marketing challenges in volatile and ambiguous environments, aiming to contribute solutions that enhance both academic and industry practices.
Awards🏆
Dr. Manyanga’s academic excellence has been recognized through the Midlands State University Book Prize (2017), an honor highlighting his exceptional performance during his postgraduate studies.
Publications📚
Dr. Manyanga has contributed to the academic field with insightful publications in peer-reviewed journals. His research outputs focus on marketing strategy, innovation, and customer relationship management.
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age
- Publication Year: 2024
- Citations: 0
The effect of debt financing on the financial performance of SMEs in Zimbabwe
- Publication Year: 2023
- Citations: 1
The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics
- Publication Year: 2022
- Citations: 21
Conclusion🌟
Manyanga Wilbert is a strong candidate for the Best Researcher Award due to his robust academic qualifications, dedication to research and innovation, and substantial professional experience. However, to maximize competitiveness, it would be beneficial to emphasize measurable research outcomes (e.g., publications, citations) and provide evidence of broader academic influence and community impact. If these areas are addressed, Wilbert has the potential to make a compelling case for this prestigious recognition.