Dan-Cristian Dabija | Business Management | Research Excellence Award

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Research Excellence Award

Dan-Cristian Dabija
Affiliation Babeș-Bolyai University Cluj-Napoca
Country Romania
Scopus ID 33567775800
Documents 150
Citations 5,681
h-index 37
Subject Area Business, Management and Accounting
Event International Academic Achievements & Awards

Dan-Cristian Dabija
Babeș-Bolyai University Cluj-Napoca, Romania

Dan-Cristian Dabija is a professor and researcher affiliated with Babeș-Bolyai University, Cluj-Napoca, Romania, whose scholarly work encompasses marketing, consumer behaviour, retailing, sustainability, and artificial intelligence. His institutional profile identifies these areas as principal research and teaching interests. [1] The profile metrics supplied for this recognition indicate substantial publication and citation activity within Business, Management and Accounting.

Abstract

Dan-Cristian Dabija’s research profile is situated primarily within marketing and management research, with connected interests in consumer behaviour, retailing, sustainability, digital transformation, and artificial intelligence. His publication record includes empirical and interdisciplinary studies addressing changing consumer practices, sustainable consumption, digital technologies, organizational responses, and emerging economic conditions. [1] Recent institutional records also document research addressing digital consumer empowerment, retail resilience, artificial intelligence, and sustainability.

Keywords

Marketing; consumer behaviour; retailing; sustainability; artificial intelligence; digital transformation; consumer empowerment; business management; sustainable consumption; research excellence.

Introduction

Research in business and management increasingly intersects with digital technologies, sustainability, changing consumption patterns, and organizational adaptation. Dabija’s scholarly work addresses several of these developments through studies of consumers, retailers, organizations, and emerging technologies. His affiliation with Babeș-Bolyai University provides an institutional setting for continued research and academic collaboration in marketing and related management disciplines. [1]

Research Profile

The research profile combines established marketing questions with contemporary issues in sustainability and digitalization. Institutional information lists marketing, consumer behaviour, retailing, sustainability, and artificial intelligence among the research and teaching interests. [1] This breadth supports an interdisciplinary perspective in which consumer decisions, business strategies, technological change, and societal sustainability are examined together.

Research Contributions

Documented contributions include research on sustainable consumption, retail and consumer behaviour, online and digital environments, artificial intelligence in services, and organizational responses to changing market conditions. Studies have also examined sustainability perspectives within higher education and consumer responses during periods of disruption. [3] Such work connects theoretical discussion with empirical evidence concerning contemporary business and societal challenges.

Publications

Selected publications illustrate the breadth of the research agenda. Recent work includes studies of consumer empowerment in the digital economy, corporate resilience to negative information and fake news, adaptation and resilience in retail, and consumer purchase intentions concerning food products. Other research has addressed artificial intelligence and service acceptance, teleworking, job insecurity, and sustainable products. [4]

Research Impact

The supplied bibliometric profile records 150 documents, 5,681 citations, and an h-index of 37. These figures indicate a substantial level of scholarly visibility within the stated research domain. Bibliometric indicators should nevertheless be interpreted alongside publication quality, methodological contribution, collaboration, and broader academic relevance. Current indexed records may differ as databases are updated. [5]

Award Suitability

The documented research themes and supplied scholarly metrics provide a relevant basis for consideration for a Research Excellence Award. In particular, the combination of sustained publication activity, citation visibility, interdisciplinary research interests, and documented work on contemporary business challenges aligns with criteria commonly associated with research recognition. Final award decisions remain subject to the applicable evaluation procedures of the International Academic Achievements & Awards committee.

Conclusion

Dan-Cristian Dabija represents an established academic research profile in marketing and management, with scholarly interests extending into sustainability, retailing, consumer behaviour, and artificial intelligence. His documented publications and supplied bibliometric indicators provide evidence of sustained research activity and visibility. [1] The profile therefore provides a substantive academic basis for consideration under the Research Excellence Award category.

References

  1. Babeș-Bolyai University. (n.d.). Prof. univ. dr. habil. Dan Cristian Dabija – CV and research profile. Faculty of Economics and Business Management.
    https://econ.ubbcluj.ro/cv.php?a=c&id=125
  2. Dabija, D.-C., Câmpian, V., & Tiron-Tudor, A. (2023). The path of universities to sustainability: Students perspectives during the COVID-19 pandemic. Heliyon, 9(4), e14813. DOI: https://doi.org/10.1016/j.heliyon.2023.e14813
  3. Dabija, D.-C., et al. (2021). What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics on the acceptance of artificial intelligence in the service industry. Computers in Human Behavior, 122, 106855. DOI: https://doi.org/10.1016/j.chb.2021.106855
  4. Elsevier. (n.d.). Dan Cristian Dabija, Author ID 33567775800. ScienceDirect author profile.
    https://www.sciencedirect.com/author/33567775800/dan-cristian-dabija
  5. Dabija, D.-C., Câmpian, V., & Stanca, L. (2023). Generating students’ loyalty towards the sustainable university during the later COVID-19 pandemic. International Journal of Sustainability in Higher Education, 24(8). DOI: https://doi.org/10.1108/IJSHE-11-2022-0372

Magne Supphellen | Business Management | Innovative Research Award

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Innovative Research Award

Magne Supphellen
Norwegian School of Economics, Norway

Magne Supphellen
Affiliation Norwegian School of Economics
Country Norway
Scopus ID 55966101500
Documents 51
Citations 1,821
h-index 17
Subject Area Business, Management and Accounting
Event International Academic Achievements & Awards
ORCID 0000-0001-6840-9644

Magne Supphellen is a researcher and academic affiliated with the Norwegian School of Economics in Norway. His supplied research profile is situated within Business, Management and Accounting and records 51 scholarly documents, 1,821 citations, and an h-index of 17. [1] The profile is further associated with the persistent ORCID identifier 0000-0001-6840-9644, supporting reliable attribution of scholarly activities and publications. [2]

Abstract

The Innovative Research Award profile presents Magne Supphellen as a researcher in Business, Management and Accounting affiliated with the Norwegian School of Economics. The supplied bibliometric record contains 51 documents, 1,821 citations, and an h-index of 17. [1] These indicators provide a quantitative overview of scholarly activity, while the ORCID identifier establishes a persistent connection to the researcher’s academic record. [2]

Keywords

Magne Supphellen; Innovative Research Award; Business; Management; Accounting; Norwegian School of Economics; research innovation; scholarly publications; citations; h-index; ORCID.

Introduction

Research in business and management examines organizations, markets, consumers, strategy, leadership, innovation, and related economic and social processes. Academic contributions in these fields may combine theoretical development with empirical investigation and practical relevance. Bibliographic databases and persistent identifiers provide complementary mechanisms for documenting scholarly outputs and distinguishing individual researchers. Scopus provides bibliographic and citation information, while ORCID provides persistent researcher identifiers. [1] [2]

Research Profile

The supplied profile identifies Magne Supphellen with the Norwegian School of Economics and places the research record within Business, Management and Accounting. The reported 51 documents indicate a sustained body of indexed scholarly output. The reported citation count of 1,821 and h-index of 17 provide additional bibliometric indicators of the visibility and accumulated scholarly use of the research record. [1] These measures should be interpreted as descriptive indicators rather than complete assessments of research quality.

Research Contributions

The available profile supports recognition of an established research record in the business and management domain. Bibliometric evidence can indicate scholarly reach, but the nature and significance of individual contributions require examination of the underlying publications. Such assessment may consider conceptual originality, methodological rigor, empirical evidence, theoretical relevance, practical implications, and influence on subsequent scholarship. The supplied information does not justify attributing specific discoveries or individual research findings without corresponding publication-level evidence.

Publications

The supplied Scopus record reports 51 documents associated with Magne Supphellen. [1] Individual publication titles and DOI identifiers were not included in the supplied information. Consequently, no particular publication is assigned a DOI on this page without a verified article-level record. Where available, DOI identifiers provide persistent links to scholarly publications and can be used for precise bibliographic verification. [3]

Research Impact

The reported 1,821 citations and h-index of 17 indicate measurable scholarly visibility within the supplied bibliometric record. [1] Citation-based indicators can help describe how frequently published research has been referenced, although they do not independently measure methodological quality, originality, societal value, or practical influence. A balanced evaluation therefore considers bibliometric indicators alongside publication content, peer recognition, collaboration, and demonstrated research relevance.

Award Suitability

The Innovative Research Award profile is supported by the supplied evidence of 51 scholarly documents, 1,821 citations, and an h-index of 17 within Business, Management and Accounting. [1] The documented institutional affiliation and persistent ORCID identity further support researcher identification. [2] Final award assessment should remain subject to the applicable evaluation criteria and verification of the underlying academic record.

Conclusion

Magne Supphellen is presented as a researcher affiliated with the Norwegian School of Economics whose supplied academic profile falls within Business, Management and Accounting. The reported 51 documents, 1,821 citations, and h-index of 17 provide a quantitative summary of the documented research record. [1] The ORCID identifier provides an additional persistent mechanism for researcher attribution. [2]

References

  1. Norwegian School of Economics. (n.d.). Professor Magne Supphellen – Department of Strategy and Management.
    https://nhh.no/en/employees/faculty/magne-supphellen/
  2. Supphellen, M. (2000). Understanding Core Brand Equity: Guidelines for In-depth Elicitation of Brand Associations. International Journal of Market Research, 42(3), 1–14.
    https://doi.org/10.1177/147078530004200305
  3. Jakubanecs, A., & Supphellen, M. (2016). Cultural Embeddedness of Products: A New Measurement of Culture and its Effects. International Journal of Market Research, 58(2), 301–323. DOI: 10.2501/IJMR-2016-016.
    https://doi.org/10.2501/IJMR-2016-016
  4. Troye, S. V., & Supphellen, M. (2012). Consumer Participation in Coproduction: “I Made It Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product. Journal of Marketing, 76(2), 33–46. DOI: 10.1509/jm.10.0205.
    https://doi.org/10.1509/jm.10.0205
  5. Dahle, Y., Reuther, K., Steinert, M., & Supphellen, M. (2023). Towards a systemic entrepreneurship activity model. International Entrepreneurship and Management Journal, 19, 1583–1610. DOI: 10.1007/s11365-023-00874-1.
    https://doi.org/10.1007/s11365-023-00874-1

Markus Schwaninger | Business Management and Accounting | Best Researcher Award

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Best Researcher Award

Markus Schwaninger
Professor Emeritus, Institute of Management and Strategy, University of St. Gallen, Switzerland

Markus Schwaninger
Affiliation University of St. Gallen
Country Switzerland
Scopus ID 7005462927
Documents 87
Citations 1,813
h-index 22
Subject Area Business, Management and Accounting
Event International Academic Achievements & Awards

Markus Schwaninger is internationally recognized for his contributions to systems science, organizational cybernetics, systemic management, and sustainability governance. As Professor Emeritus at the University of St. Gallen, he has advanced interdisciplinary approaches to organizational intelligence and adaptive management systems. His academic portfolio includes influential research on viable systems, system dynamics, water governance, and corporate transformation, contributing significantly to the development of systemic methodologies in management science and sustainability studies.[1]

Abstract

This academic profile presents the scholarly achievements and systemic research contributions of Markus Schwaninger, Professor Emeritus at the University of St. Gallen. His interdisciplinary work integrates organizational cybernetics, systems theory, governance modeling, sustainability science, and adaptive management frameworks. Through extensive publications, editorial leadership, international collaborations, and institutional innovation, Schwaninger has contributed to advancing viable systems approaches in management education, environmental governance, and organizational intelligence.[2]

Keywords

Systems Science; Organizational Cybernetics; System Dynamics; Sustainability Governance; Viable Systems; Variety Engineering; Adaptive Management; Organizational Intelligence; Water Governance; Corporate Transformation; Systemic Management; Environmental Sustainability; Complex Systems; Governance Modeling; Management Science

Introduction

Markus Schwaninger has established an internationally recognized academic career centered on systems thinking and organizational cybernetics. His scholarly work explores how organizations and governance systems can adapt to complexity, uncertainty, and sustainability challenges through systemic methodologies. Over several decades, he has contributed to the evolution of the St. Gallen Management Model and has developed theoretical and applied frameworks for viable governance, strategic adaptation, and systemic sustainability management.[3]

Research Profile

Markus Schwaninger specializes in organizational cybernetics, system dynamics, sustainability governance, and adaptive management education, emphasizing viable systems, systemic transformation, corporate learning, and interdisciplinary strategies for resilient socio-economic and environmental systems.

Research Contributions

Schwaninger contributed extensively to systemic management science through influential publications, cybernetic governance models, sustainability frameworks, organizational intelligence research, and international collaborations integrating systems thinking with management, environmental, and educational applications.

Publications

Markus Schwaninger has authored and co-authored 87 indexed documents with more than 1,800 citations and an h-index of 22. His publications span systems research, sustainability governance, cybernetics, organizational learning, and management science. His academic works include journal articles, conference papers, and books addressing adaptive governance, systemic modeling, water allocation control, and viable organizational systems.[1]

  • “Bioindustrialization by Native People: A Systemic Management Approach to Foster Coevolution,” Systemic Practice and Action Research, 2026.
  • “Water Governance in the Tocantins-Araguaia Hydrographic Region,” PLOS Water, 2026.
  • “Systemic Management Education as an Adaptive Venture,” Systems Research and Behavioral Science, 2026.
  • “Model-based Governance: A Cybernetic Approach to Water Allocation Control,” Environmental Management, 2025.
  • “Linear versus Non-linear Modelling: A Systemic Analysis with Empirical Data on Credit and Investment,” Systems Research and Behavioral Science, 2025.

Research Impact

The academic impact of Markus Schwaninger’s work is reflected in his citation metrics, editorial leadership, and influence on systemic governance scholarship. His contributions to organizational cybernetics and system dynamics have informed management education, sustainability research, and institutional policy frameworks internationally. His systemic methodologies continue to support interdisciplinary research in adaptive governance and organizational transformation.[2]

Award Suitability

His interdisciplinary scholarship, sustained publication record, international academic leadership, and pioneering contributions to systems science and organizational cybernetics demonstrate strong suitability for distinguished academic and research excellence recognition awards.[3]

Conclusion

Markus Schwaninger’s career reflects enduring contributions to systemic management, sustainability, and cybernetics, advancing organizational theory and practical governance approaches while influencing global academic, scientific, and interdisciplinary management communities.[5]

References

  1. Elsevier. (2026). Scopus author details: Markus Schwaninger, Author ID 7005462927. Scopus.
    https://www.scopus.com/authid/detail.uri?authorId=7005462927
  2. Schwaninger, M. et al. (2026). Systemic Management Education as an Adaptive Venture: 60-Year Evolution of the St. Gallen Management Model. Systems Research and Behavioral Science.
    https://doi.org/10.1002/sres.3120
  3. Schwaninger, M. (2025). Model-based Governance: A Cybernetic Approach to Water Allocation Control. Environmental Management.
  4. University of St. Gallen. (2026). Academic profile and publication archive of Markus Schwaninger.
    https://www.alexandria.unisg.ch/entities/person/Markus_Schwaninger/publications
  5. Schwaninger, M. et al. (2026). Water Governance in the Tocantins-Araguaia Hydrographic Region: Assessing Viability Using a Participatory Systemic Approach. PLOS Water.
    https://doi.org/10.1371/journal.pwat.0000347

Prof. Alberto IBÁÑEZ | International Business | Excellence in Research

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Prof. Alberto IBÁÑEZ | International Business | Excellence in Research

Prof. Alberto IBÁÑEZ | International Business – Professor at The Montfort University, United Kingdom

Dr. Alberto Ibáñez Fernández is an esteemed academic and researcher with a strong reputation in business management and international business. With a remarkable academic background, he has contributed extensively to the development of management education and research across various global institutions. His work has garnered recognition in the fields of management, marketing, international business, and strategic planning. Through his professional journey, Dr. Ibáñez has established a solid foundation in both teaching and research, fostering a rich understanding of the role of culture, governance, and innovation in the global marketplace.

Profile:

Scopus

Education:

Dr. Ibáñez holds a Ph.D. in Business Management from King Juan Carlos University, Madrid, Spain, where he graduated with Summa Cum Laude honors. His doctoral research focused on management by competencies and competitive advantage, which laid the foundation for his continued academic success. In addition, he completed an Advanced Management Program at the Instituto de Empresa Business School, Madrid, where he earned Magna Cum Laude honors. He further enhanced his academic qualifications with an MBA from the University of Houston, Texas, concentrating on International Management, and a B.S. in Computer Science and Business Systems from Millersville University, Pennsylvania, both of which he graduated with Magna Cum Laude honors.

Experience:

Dr. Ibáñez has held several prestigious academic positions over the years. Currently, he serves as an Associate Professor at The British University of Montfort, where he teaches courses related to management, marketing, and international business. Prior to this, he served as an Associate Professor at Ajman University in the UAE, where he also led various programs in management and international business. His teaching career also includes positions at Sacred Heart University, the Foro Europeo: Navarra Business School in Spain, and international teaching roles at institutions in Germany, France, and the United States. His leadership experience extends to administrative roles, including being the International Affairs Director at Ajman University and MBA Director at Foro Europeo. These roles have not only shaped his teaching expertise but also his ability to lead and foster international collaborations in academia.

Research Interests:

Dr. Ibáñez’s research interests are diverse yet interconnected, focusing primarily on the areas of strategic management, international business, culture, and innovation. His recent work explores the role of cultural dimensions in global crisis management, particularly during the SARS-CoV-2 pandemic, and the impact of good governance on innovation frameworks for policymakers. He is also deeply interested in the development of competencies in international business settings, as well as the influence of organizational dynamics on growth, competitiveness, and sustainability. His research bridges academic knowledge with real-world applications, contributing to the fields of management, marketing, and human resources.

Awards:

Dr. Ibáñez’s contributions to research and academia have earned him numerous prestigious accolades. In 2023, he received the Researcher Excellence Award from U.S.T.F. University in the UAE, recognizing his exceptional scholarly work. He was also honored with the City of Milagro Academic Innovation Award in 2022, acknowledging his dedication to advancing education and research. In addition to these awards, Dr. Ibáñez has been granted a Golden Visa by the UAE, highlighting his significant contribution to research in the region. His academic journey has also been marked by multiple honors, including graduating Magna Cum Laude at both the University of Houston and Millersville University, and achieving Summa Cum Laude for his Ph.D. at King Juan Carlos University.

Publications:

Dr. Ibáñez has a strong publication record in high-impact journals, with his research being widely cited in the academic community. Some of his most notable publications include:

  1. Ibáñez, A., Lara, P. R., Ugalde, M. C., & Sisodia, G. S. (2018). Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain. Journal of Retailing and Consumer Services, 42, 29-36. 📘 (Cited by 134+)
  2. Ibáñez, A., & Sisodia, G. S. (2020). The role of culture on 2020 SARS-CoV-2 country deaths: A pandemic management based on cultural dimensions. Geo Journal, 1-17. 🌍 (Cited by 105+)
  3. Ibáñez, A., et al. (2023). Good Governance and Innovation: A Renewed Global Framework for National and Supranational Policy Makers. Journal of the Knowledge Economy. 💡 (Cited by 58+)
  4. Fernández, A. I., et al. (2022). Managing university e-learning environments and academic achievement in the United Arab Emirates: An instructor and student perspective. PloS one, 17(5), e0268338. 🎓 (Cited by 110+)
  5. Alketbi, A. H. S. Binnashira, J. A. Jimber del Rio, and A. Ibáñez Fernández. (2022). Exploring the role of human resource development functions on crisis management: The case of Dubai-UAE during the Covid-19 crisis. PloS one 17.3 (2022): e0263034. ⚖️ (Cited by 75+)
  6. Gyanendra Sisodia, H. Sah, H. Kratou, R. Mohnot, A. Ibáñez, B. Gupta. (2022). The long-run effect of Carbon Emission and Economic Growth in European countries –A Computational Analysis through Vector Error Correction Model. International Journal of Energy Economics and Policy. 🌱 (Cited by 62+)
  7. Ibáñez, A. (2024). Interpersonal trust as a mediator in highly internationally diverse working environments, moderated by social interaction. Journal of the Knowledge Economy. 🤝 (Cited by 40+)

Conclusion:

Dr. Alberto Ibáñez Fernández exemplifies excellence in research through his academic credentials, extensive teaching experience, and significant contributions to the field of business management. His publications in top-tier journals, coupled with his strong international collaborations, have made a lasting impact on global business education and management practices. His innovative research, recognition through prestigious awards, and influential role in shaping international business curricula make him a standout candidate for the “Excellence in Research” award. Dr. Ibáñez’s ability to address complex global challenges in business through research positions him as an influential leader in the academic community, and his future work is poised to continue making a substantial contribution to the field.

 

 

 

Wilbert Manyanga | Business, Management and Accounting | Best Researcher Award

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Dr. Wilbert Manyanga | Business, Management and Accounting | Best Researcher Award

Lecturer at Midlands State University, Zimbabwe

Dr. Wilbert Manyanga is a distinguished academic and marketing professional from Zimbabwe, with a robust blend of academic and industry expertise. Currently, he serves as a Lecturer in Marketing at Chinhoyi University of Technology (CUT), a role he has held since 2019. Dr. Manyanga’s career spans academia, microfinance, and corporate sectors, showcasing his versatility and dedication to advancing marketing practices in dynamic environments.

Profile

Scopus

Education📘

Dr. Manyanga holds a PhD in Marketing from CUT (2022), demonstrating his advanced research acumen. He earned a Master of Commerce in Marketing Strategy with merit from Midlands State University (2017), and a Bachelor of Technology (Honours) in International Marketing from CUT (2009). He also possesses a Postgraduate Diploma in Higher Education, underscoring his commitment to pedagogical excellence. Further professional qualifications include a Diploma in Banking (IOBZ) and certifications in quality management systems and customer service.

Experience🧑‍🏫

Dr. Manyanga’s professional journey spans roles such as a Lecturer at CUT, part-time lecturer at Zimbabwe Open University, and positions in marketing and sales with EDULOAN (Pvt) Ltd. He has also contributed to academia as a lecturer at the B.E.S Group of Colleges and gained valuable industry exposure through roles at Civil Aviation Authority of Zimbabwe and OK Zimbabwe Limited. His primary responsibilities include teaching, research, community service, and modernizing research to support industrialization.

Research Interests📊

Dr. Manyanga is deeply interested in marketing strategy, consumer behavior, and the intersection of marketing and innovation. He focuses on research that addresses contemporary marketing challenges in volatile and ambiguous environments, aiming to contribute solutions that enhance both academic and industry practices.

Awards🏆

Dr. Manyanga’s academic excellence has been recognized through the Midlands State University Book Prize (2017), an honor highlighting his exceptional performance during his postgraduate studies.

Publications📚

Dr. Manyanga has contributed to the academic field with insightful publications in peer-reviewed journals. His research outputs focus on marketing strategy, innovation, and customer relationship management.

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age

  • Publication Year: 2024
  • Citations: 0

The effect of debt financing on the financial performance of SMEs in Zimbabwe

  • Publication Year: 2023
  • Citations: 1

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

  • Publication Year: 2022
  • Citations: 21

Conclusion🌟

Manyanga Wilbert is a strong candidate for the Best Researcher Award due to his robust academic qualifications, dedication to research and innovation, and substantial professional experience. However, to maximize competitiveness, it would be beneficial to emphasize measurable research outcomes (e.g., publications, citations) and provide evidence of broader academic influence and community impact. If these areas are addressed, Wilbert has the potential to make a compelling case for this prestigious recognition.

Dr. Yasir Ahmad – Business – Best Researcher Award

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Dr. Yasir Ahmad - Business - Best Researcher Award

NUST - Pakistan

Professional Profiles

Early Academic Pursuits

Yasir Ahmad embarked on his academic journey with a Bachelor's degree in Engineering from the esteemed College of Aeronautical Engineering at the National University of Science and Technology, specializing in Avionics. This foundational education laid the groundwork for his future pursuits in engineering management. Following this, he pursued a Master's degree in Engineering Management from the Centre for Advanced Studies in Engineering, Islamabad, further solidifying his understanding of management principles within the engineering domain.

Building upon this, Yasir Ahmad pursued his passion for scholarly inquiry by completing a PhD in Engineering Management at Advanced Studies in Engineering, Islamabad, affiliated with UET Taxila, in 2015. These early academic pursuits provided him with a comprehensive understanding of engineering principles alongside management practices, shaping his future endeavors in the field.

Professional Endeavors

Yasir Ahmad's professional journey is characterized by his commitment to excellence and leadership in the field of engineering management. Since 2017, he has served as a faculty member at the Department of Engineering Management, NUST College of Electrical and Mechanical Engineering, Rawalpindi. In this role, he has imparted his extensive knowledge and experience to the next generation of engineering professionals, fostering a culture of innovation and critical thinking. Business environments that are dynamic, prosperous, and continuously growing

Throughout his career, Yasir Ahmad has demonstrated exceptional managerial skills, including resource allocation, project management, risk analysis, and quality and safety management. His adeptness in utilizing tools such as MS Word, Excel, and PowerPoint, coupled with his proficiency in statistical analysis software such as SPSS, AMOS, and Expert Choice, has enabled him to excel in various managerial roles, contributing significantly to the success of numerous projects and initiatives.

Contributions and Research Focus On Business

Yasir Ahmad's contributions to the field of engineering management extend beyond the classroom, encompassing a diverse range of research interests and endeavors. His research focus primarily revolves around enhancing efficiency and effectiveness in engineering management practices, with a keen interest in areas such as project management methodologies, risk analysis, and decision-making processes. Through his research, Yasir Ahmad aims to address critical challenges facing engineering managers, offering innovative solutions and insights that drive organizational success and sustainable growth.

Accolades and Recognition

Yasir Ahmad's dedication and contributions to the field have not gone unnoticed, as evidenced by the numerous accolades and recognition he has received throughout his career. His scholarly achievements, coupled with his exemplary leadership and professional expertise, have earned him respect and admiration from peers and colleagues alike. Whether it be academic awards or professional honors, Yasir Ahmad's accolades serve as a testament to his unwavering commitment to excellence in engineering management. Businesses operate within various sectors, from manufacturing to services, adapting to market demands, managing resources, and pursuing profitability. They play a vital role in shaping societies, driving employment, and fostering prosperity.

Impact and Influence

Yasir Ahmad's impact extends far beyond his immediate professional circles, influencing the broader engineering community through his research, teaching, and leadership endeavors. His innovative approaches to engineering management have inspired countless individuals to strive for excellence and embrace continuous learning and improvement.

By sharing his knowledge and expertise, Yasir Ahmad has empowered others to overcome challenges, seize opportunities, and drive positive change within their respective organizations and industries. A dynamic ecosystem where goods and services are exchanged for value, driving economic growth and innovation.

Legacy and Future Contributions

Looking ahead, Yasir Ahmad remains steadfast in his commitment to advancing the field of engineering management through continued research, teaching, and leadership. He envisions a future where engineering managers are equipped with the knowledge, skills, and tools needed to navigate complex challenges and drive meaningful impact.

With a legacy built on excellence, integrity, and innovation, Yasir Ahmad's future contributions are poised to shape the trajectory of engineering management for generations to come, leaving an indelible mark on the profession and the world at large.

Notable Publications

How business strategy drives human resource practices in small and medium enterprises? Evidence from Pakistani autoparts industry 2022

Evaluation of manufacturing process in low variety high volume industry with the coupling of cloud model theory and TOPSIS approach 2022

Development of a hybrid framework for inventory leanness in Technical Services Organizations 2021

Yue He – Business- Best Researcher Award

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Yue He - Business- Best Researcher Award

Guangdong - China

Professional Profiles

Early Academic Pursuits

Yue He embarked on her academic journey with a passion for understanding the intricate dynamics of consumer behavior and brand extension. Born in October 1993, she demonstrated early intellectual curiosity and drive, which laid the foundation for her impressive academic career. Yue He pursued her academic endeavors at the Guangdong University of Technology, Guangzhou, China. Her early academic pursuits were marked by a keen interest in the intersection of brand extension, consumer behavior, and consumer neuroscience. These formative years shaped her research interests and set the stage for a promising academic career.

Professional Endeavors

As Yue He progressed in her academic journey, she transitioned into a PhD candidate at the School of Management, further honing her expertise in the realm of management and marketing. This phase marked the beginning of her immersion into the world of research and scholarly contributions.

Contributions and Research Focus

Yue He's contributions to the field of management and marketing are noteworthy, particularly in the domains of brand extension, consumer behavior, and consumer neuroscience. Her research has been published in reputable journals such as the Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Consumer Behaviour, and Neuroscience Letters. Among her representative papers, notable works include investigations into the factors influencing consumer attitudes toward upward and downward line extensions. Her research has delved into the nuanced role of power distance belief in shaping consumer preferences and purchase intentions.

Accolades and Recognition

Yue He's scholarly achievements have not gone unnoticed, as evidenced by her publications in esteemed journals. The recognition of her work in outlets such as the Journal of Retailing and Consumer Services and the Journal of Product & Brand Management reflects the quality and impact of her research contributions.

Impact and Influence

Yue He's research has had a significant impact on the academic community, contributing valuable insights to the understanding of consumer behavior and brand management. Her work has implications for businesses aiming to navigate the complexities of brand extension and consumer preferences. The influence of her research extends beyond the academic realm, offering practical insights for industry professionals and marketers.

Legacy and Future Contributions

As Yue He continues to make strides in her academic career, her legacy is shaped by a commitment to advancing knowledge in her field. Her research contributions pave the way for future scholars and practitioners to build upon her findings. With a focus on the backfire effect of providing choices and the moderating role of power distance belief, her work lays a solid foundation for future explorations in consumer neuroscience and behavior.

Highlight of Future Contributions

Looking ahead, Yue He's commitment to pushing the boundaries of knowledge in brand extension and consumer behavior remains unwavering. Future contributions are anticipated to delve deeper into the intricacies of consumer decision-making processes, providing actionable insights for businesses in an ever-evolving market landscape

Notable Publications

Metabonomic analysis of Hugan Tablets on CCl4-induced acute hepatic injury in rats based on 1H-NMR 2017

Intervention effects of Jiaotai pills on PCPA-induced insomnia in rats 2016