Yue He - Business- Best Researcher Award

Guangdong - China

Professional Profiles

Early Academic Pursuits

Yue He embarked on her academic journey with a passion for understanding the intricate dynamics of consumer behavior and brand extension. Born in October 1993, she demonstrated early intellectual curiosity and drive, which laid the foundation for her impressive academic career. Yue He pursued her academic endeavors at the Guangdong University of Technology, Guangzhou, China. Her early academic pursuits were marked by a keen interest in the intersection of brand extension, consumer behavior, and consumer neuroscience. These formative years shaped her research interests and set the stage for a promising academic career.

Professional Endeavors

As Yue He progressed in her academic journey, she transitioned into a PhD candidate at the School of Management, further honing her expertise in the realm of management and marketing. This phase marked the beginning of her immersion into the world of research and scholarly contributions.

Contributions and Research Focus

Yue He's contributions to the field of management and marketing are noteworthy, particularly in the domains of brand extension, consumer behavior, and consumer neuroscience. Her research has been published in reputable journals such as the Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Consumer Behaviour, and Neuroscience Letters. Among her representative papers, notable works include investigations into the factors influencing consumer attitudes toward upward and downward line extensions. Her research has delved into the nuanced role of power distance belief in shaping consumer preferences and purchase intentions.

Accolades and Recognition

Yue He's scholarly achievements have not gone unnoticed, as evidenced by her publications in esteemed journals. The recognition of her work in outlets such as the Journal of Retailing and Consumer Services and the Journal of Product & Brand Management reflects the quality and impact of her research contributions.

Impact and Influence

Yue He's research has had a significant impact on the academic community, contributing valuable insights to the understanding of consumer behavior and brand management. Her work has implications for businesses aiming to navigate the complexities of brand extension and consumer preferences. The influence of her research extends beyond the academic realm, offering practical insights for industry professionals and marketers.

Legacy and Future Contributions

As Yue He continues to make strides in her academic career, her legacy is shaped by a commitment to advancing knowledge in her field. Her research contributions pave the way for future scholars and practitioners to build upon her findings. With a focus on the backfire effect of providing choices and the moderating role of power distance belief, her work lays a solid foundation for future explorations in consumer neuroscience and behavior.

Highlight of Future Contributions

Looking ahead, Yue He's commitment to pushing the boundaries of knowledge in brand extension and consumer behavior remains unwavering. Future contributions are anticipated to delve deeper into the intricacies of consumer decision-making processes, providing actionable insights for businesses in an ever-evolving market landscape

Notable Publications

Metabonomic analysis of Hugan Tablets on CCl4-induced acute hepatic injury in rats based on 1H-NMR 2017

Intervention effects of Jiaotai pills on PCPA-induced insomnia in rats 2016

Yue He – Business- Best Researcher Award

You May Also Like