Dr. Alhamzah F.Abbas | Marketing and Business – Senior lecurer at University of Technology Malaysia, Malaysia
Alhamzah F. Abbas is a Senior Lecturer at Universiti Teknologi Malaysia (UTM) in Johor Bahru. He currently serves as an Associate Editor for PLOS ONE, a prestigious peer-reviewed journal. He has held leadership positions, including serving as the Vice President of the International Student Society (ISS) and the International Research Quality Assurance (IRQA). His academic journey began with a Bachelor’s Degree in Management, followed by an MBA in Marketing, both from the University of Kufa in Iraq. He earned his Ph.D. in Management (Marketing) from UTM in 2023. His professional expertise and contributions have made him a leading academic in marketing and business research.
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Education
Alhamzah’s academic foundation was laid with a Bachelor’s in Management from the University of Kufa (2008-2012). He further pursued his Master’s in Business Administration (MBA), specializing in Marketing, from the same institution (2013-2015). Building on his passion for management studies, he continued at UTM, where he earned his Ph.D. in Management (Marketing) from 2019 to 2023. His educational trajectory showcases a commitment to understanding marketing strategies and management practices, preparing him for his current academic and research roles.
Experience
Alhamzah has extensive experience in both academic and organizational settings. He is a Senior Lecturer at Universiti Teknologi Malaysia, where he imparts knowledge in the fields of management and marketing. His professional development includes serving as an Associate Editor for PLOS ONE since 2024, where he has contributed to the peer-review process. Additionally, Alhamzah’s leadership skills were demonstrated during his tenure as Vice President of the International Student Society (ISS) and IRQA, fostering a collaborative and vibrant academic community. His combination of teaching, research, and administrative responsibilities highlights his dedication to advancing both education and research in his field.
Research Interests
Alhamzah’s research primarily focuses on management and marketing, with an emphasis on consumer behavior, digital marketing, and business sustainability. His recent work explores emerging topics such as market mavenism, post-COVID tourism behavior, and sustainable leadership. He is particularly interested in the intersections of technology, social media, and consumer behavior, examining how digital platforms influence purchasing decisions and customer loyalty. His academic curiosity also extends to social entrepreneurship, the role of social media influencers, and digital payment systems, with a broader aim of addressing global challenges in business and marketing through empirical research.
Awards
Alhamzah’s outstanding contributions to academia and research have earned him numerous accolades. His research articles have been published in high-impact journals, gaining recognition within the academic community. As an Associate Editor for PLOS ONE, he has contributed significantly to the advancement of scholarly knowledge. Additionally, his work in sustainable development and social entrepreneurship has been well-received in various international conferences, further solidifying his status as a rising star in his field.
Publications
Abbas, A. F., Jusoh, A., Mas, A., Sahi, A. M., & Khatib, S. F. A. (2023). Current Status of Market Mavens Research: A Literature Review. Emerging Science Journal, 7(1), 273–288.
Abbas, A. F., Khwaja, M. G., Abbasi, A. Z., & Hameed, A. (2023). Market mavenism, tourists’ co-creation experience, loyalty, and vaxication intention: mediating role of travel incentives in the post-COVID-19 environment. Consumer Behavior in Tourism and Hospitality, 18(4), 532–550.
Abbas, A. F., Khatib, S. F., Ismail, I. H., Khan, M. N. A. A., Sulimany, H. G. H., & Bazhair, A. H. (2024). Crisis and environmental governance decisions amidst the COVID‑19 pandemic: Lessons from European countries. Heliyon, 10(4).
Majeed, A. H., Abbas, A. F., Younis Agha, M. N., & Kadhim, K. G. (2024). Innovative Solutions for Sustainable Development: The Role of Social Entrepreneurship in Alleviating Poverty. Journal of Social Entrepreneurship, 1-31.
Zulfiqar, U., Abbas, A. F., Aman-Ullah, A., & Mehmood, W. (2024). A bibliometric and visual analysis of revisit intention research in hospitality and tourism. Journal of Tourism Futures.
Fayad, A. A., Khatib, S. F., Abbas, A. F., Ghaleb, B. A. A., & Mousa, A. K. (2024). The determinants and consequences of board multiple directorships. Corporate Governance: The International Journal of Business in Society.
Ali, J., Jusoh, A., Idris, N., Nor, K. M., Wan, Y., Abbas, A. F., & Alsharif, A. H. (2023). Applicability of healthcare service quality models and dimensions: future research directions. The TQM Journal, 35(6), 1378-1393.
Conclusion
Dr. Alhamzah F. Abbas stands out as an accomplished academic and researcher. His diverse roles as a Senior Lecturer, Associate Editor, and leader in student organizations exemplify his commitment to advancing higher education. His research interests focus on the confluence of marketing, digital platforms, and sustainable development. Alhamzah’s work has made a substantial impact in the field of business management, evident through his publications and contributions to academic journals. With a track record of scholarly excellence, his future in academia and research looks exceptionally promising. His efforts in addressing critical global issues through research, combined with his leadership skills, make him an ideal candidate for an award nomination.