Tanya Rastogi – Marketing – Best Researcher Award

Tanya Rastogi - Marketing - Best Researcher Award

Amity University - India

Professional Profiles

Early Academic Pursuits

Tanya Rastogi embarked on her academic journey with a strong foundation laid at Queen Mary's School, New Delhi, where she completed her secondary education. Her exceptional performance in both her X and XII CBSE examinations, scoring 84.6% and 83.25% respectively, reflected her early aptitude for academic excellence. This laid the groundwork for her pursuit of higher education.

She pursued her Bachelor of Commerce (B.Com) degree from Kalindi College, Delhi University, graduating with an impressive score of 74.84%. This undergraduate experience not only honed her understanding of commerce but also instilled in her a passion for the subject. Building upon this, she pursued her Master of Commerce (M.Com) degree from IGNOU, where she further deepened her knowledge in the field, graduating with a commendable 62.33%.

Tanya's academic journey reached its zenith with her pursuit of a Ph.D. in Commerce from Amity University, Noida. Her enrollment in this doctoral program demonstrated her commitment to advancing her understanding of commerce and contributing to the academic community. While her thesis has been submitted, her research journey marks a significant milestone in her academic pursuits, showcasing her dedication to scholarly endeavors.

Professional Endeavors

Throughout her academic journey, Tanya has actively engaged in the teaching profession, demonstrating her passion for imparting knowledge and nurturing young minds. She commenced her professional journey as an Assistant Professor (visiting faculty) at Amity University, Noida, where she contributed to the academic environment through her teaching and research activities from January 2022 to November 2022.

Subsequently, she extended her academic engagements to Delhi University, where she served as an Assistant Professor (guest faculty) at Ramanujan College, further enriching her teaching experience. Her stint at Ramanujan College from January 2023 to May 2023 underscores her commitment to academia and her willingness to engage with diverse student populations.

Currently, she serves as an Assistant Professor (guest) at NCWEB DU (Motilal Nehru College, Mata Sundari College, Ramanujan College), where she continues to inspire and educate students in the field of commerce. Her roles in these esteemed institutions reflect her dedication to academic excellence and her desire to make a meaningful contribution to the field of education.

Contributions and Research Focus

Tanya's research interests lie at the intersection of commerce and academia. Her Ph.D. research delves into intricate aspects of commerce, aiming to address contemporary challenges and contribute novel insights to the field. While the specifics of her research focus are elucidated in her submitted thesis, it is evident that her work holds the potential to shape discourse and inform practice in the realm of commerce.

Moreover, her teaching endeavors complement her research pursuits, allowing her to bridge theory and practice in the classroom. By integrating her research findings into her pedagogical approach, she enriches the learning experience for her students, fostering critical thinking and intellectual curiosity.

Accolades and Recognition

Tanya's academic and professional accomplishments have garnered recognition and accolades within the academic community. Her stellar performance in her academic pursuits, coupled with her contributions to teaching and research, have positioned her as a promising academician in the field of commerce.

Furthermore, her appointment as an external examiner for conducting NTCC Viva voce at ACCF underscores her expertise and credibility within the academic domain. This recognition not only validates her competence but also highlights her potential to influence and contribute to the academic landscape.

Impact and Influence

Tanya's impact extends beyond the confines of academia, resonating with her students, peers, and the wider community. Through her engaging teaching style, she inspires students to pursue excellence and cultivate a deeper understanding of commerce. Her mentorship fosters a supportive learning environment where students feel empowered to explore, question, and grow.

Additionally, her research endeavors contribute to the advancement of knowledge in the field of commerce, shaping discourse and informing practice. By disseminating her findings through publications and presentations, she catalyzes conversations and drives innovation within the academic community.

Legacy and Future Contributions On Marketing

As Tanya continues to navigate her academic and professional journey, her legacy is shaped by her unwavering commitment to excellence, her passion for teaching, and her dedication to advancing knowledge in the field of commerce. Through her continued research pursuits, teaching endeavors, and mentorship initiatives, she aims to leave a lasting impact on her students, colleagues, and the broader academic community.

Looking ahead, Tanya is poised to make significant contributions to the field of commerce, leveraging her expertise, passion, and vision to address emerging challenges and opportunities. Whether through her research endeavors, teaching initiatives, or collaborative endeavors, she remains steadfast in her commitment to academic excellence and the pursuit of knowledge.

Notable Publications

Consumers’ Awareness Towards Sustainable Marketing Practices: A Study in Consumer Electronics Industry 2022

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image 2024