Geethanjali S | Data Analytics | Best Researcher Award

Posted on by Academic achievements

Prof. Geethanjali S | Data Analytics | Best Researcher Award

Assistant Professor/Research Scholar | Stella Maris College/University of Madras | India

Short Biography 🌟

S. Geethanjali, born on October 5, 1995, in Chennai, India, is currently pursuing her Ph.D. in Computer Science at the University of Madras. She is deeply committed to enhancing educational experiences through her teaching career and continuous learning.

Profile

ORCID

Education 📚

Geethanjali completed her Master of Science in Information Technology and Bachelor of Computer Applications with outstanding academic achievements at Stella Maris College, Chennai. She excelled in both programs, receiving high honors and the Stella Maris College Gold Medal.

Experience 💼

As an Assistant Professor at Stella Maris College, Geethanjali has imparted knowledge to undergraduate students in Computer Applications since 2019. She also served as a Teaching Assistant, enhancing students’ skills in English and Life Skills.

Research Interests 🔬

Geethanjali’s research interests span Artificial Intelligence, Machine Learning, Game Design and Development, Web Designing, Database Management Systems, and Object-Oriented Programming.

Award 🏆

Geethanjali has been recognized as the Best Outgoing Student in the Computer Science Department and received certifications in Cloud Computing and 3D Game Development.

Publications 📄

  1. Towards building a competent Chatbot – An analogy of development framework, design techniques and intelligence
    • Journal: IJIRSET
    • Published Year: 2017
  2. An Overview of the Architecture for Developing an Extensible Personal Assistant Chatbot
    • Journal: IJFRCSCE
    • Published Year: 2018
  3. Instance Reduction Algorithm Based on Elitist Min-Max Ant Colony Optimization Technique

 

Thangaraja Arumugam | Analytics | Best Researcher Award

Posted on by Academic achievements

Dr.Thangaraja Arumugam | Analytics | Best Researcher Award

Assistant Professor Vellore Institute of Technology , Chennai India

Dr. A. Thanga Raja is a distinguished academician and researcher with a Ph.D. in Business Administration. With over twelve years of teaching experience and two years of industrial expertise, he is currently an Assistant Professor at Vellore Institute of Technology (VIT), Chennai. He has also completed advanced programs in business analytics, digital marketing, and marketing strategies from esteemed institutions like the University of Texas and IIM-K. His research interests are deeply rooted in marketing analytics, consumer psychology, and business intelligence.

profile

Scopus

🎓 Education

  • Ph.D. in Business Administration from Manonmaniam Sundaranar University, Tamilnadu, India (October 2016)
  • Master of Business Administration (M.B.A) from Manonmaniam Sundaranar University, Tamilnadu, India (2008)
  • Bachelor of Business Administration (BBA) from Manonmaniam Sundaranar University, Tamilnadu, India (2006)
  • Postgraduate Diploma in Marketing Management (PGDMM) from Madurai Kamaraj University, Tamilnadu, India (2014)
  • M.Sc. in Psychology from Tamilnadu Open University, Tamilnadu, India (2018)
  • Professional Certification in Business Analytics and Business Intelligence (PGP-BABI) from University of Texas & Great Lakes (2020)
  • Advanced Marketing Strategies & Analytics Certification from IIM-K (2022)
  • Advanced Digital Marketing and Communications Certification from MICA (2024)

💼 Experience

Dr. Thanga Raja has held various academic positions, including:

  • Assistant Professor at VIT, Chennai (2019-Present)
  • Assistant Professor at SCMS School of Technology and Management, Cochin (2017-2019)
  • Assistant Professor at LEAD College of Management, Palakkad (2017)
  • Assistant Professor at Manonmaniam Sundaranar University, Tirunelveli (2012-2016)
  • Lecturer at M. D. T. Hindu College, Tirunelveli (2010-2012)

In the industry, he has served as a Sales Manager at ASMI enterprises and as a Financial Planning Manager at Max New York Life Insurance.

🔬 Research Interests

Dr. Thanga Raja’s research interests include:

  • Marketing Analytics 📊
  • Consumer Psychology 🧠
  • Business Analytics 📈
  • People Analytics
  • Fraud Analytics

He is proficient in tools such as SPSS, AMOS, NVIVO, MAXQDA, and various open-source software like RStudio, Python, and Gephi.

🏆 Awards

  • Faculty Research Award for four consecutive academic years (2019-2023) by VIT, Chennai
  • Visionary Leader Award for academic performance and contribution by Thames International University, France (2023)
  • Best Paper Award for “Revolutionizing Consumer Engagement: Exploring AI-Powered Advertising in the Social Media Era” at Asia Pacific Education Summit & Awards (2023)

📃 Publications

Dr. Thanga Raja has published extensively in reputable journals and conferences. Some of his notable publications include:

  • “Marketing Analytics: Strategies for Data-Driven Decisions” (2023), Journal of Marketing Analytics
  • “Consumer Behavior and Digital Marketing: An Empirical Study” (2022), International Journal of Business and Management
  • “Artificial Intelligence in Business: Opportunities and Challenges” (2021), Journal of Business Research