Mitra Salimi | Sustainability | Research Excellence Award

Published on by Academic Achievements

Ms. Mitra Salimi | Sustainability | Research Excellence Award

Ms. Mitra Salimi | Sustainability | Doctoral researcher at University of Jyvaskyla | Finland

Sustainability has been the central focus of Ms. Mitra Salimi’s academic and professional journey, reflecting her commitment to integrating sustainable practices into marketing, consumer behavior, and business strategy. Ms. Mitra Salimi is a marketing researcher specializing in consumer behavior, brand management, and business sustainability, combining rigorous academic research with practical impact to guide organizations toward more environmentally and socially responsible operations. She earned her Doctor of Science in Economics and Business Administration from the University of Jyväskylä under the supervision of Prof. Outi Uusitalo and Dr. Outi Niininen, where her research emphasizes the role of leadership in advancing sustainability and planetary well-being. Prior to her doctoral studies, Ms. Mitra Salimi completed an Executive MBA at the University of Tehran, ranking first among Iranian universities, with a thesis exploring the congruence between self-concept and brand personality and its effect on brand emotional attachment, highlighting the connection between consumer psychology and sustainable brand engagement. She also holds a Bachelor’s degree in English Language Translation from Imam Khomeini International University, demonstrating her multilingual and cross-cultural research competencies. Professionally, Ms. Mitra Salimi has contributed as a data analyst to the interdisciplinary BIODIFUL project, funded by the Academy of Finland, where her work examines how organizational leadership influences sustainability-oriented decision-making and consumer-centric strategies, bridging the gap between theory and actionable business insights. Her research interests encompass consumer behavior, brand management, business and customer analytics, customer relationship management, and the integration of sustainability into marketing strategies, enabling her to provide evidence-based recommendations to enhance both ethical responsibility and business performance. Ms. Mitra Salimi possesses a wide range of research skills including statistical analysis, social media sentiment analysis, survey design, brand evaluation, and data-driven behavioral modeling, allowing her to assess consumer perceptions of sustainable practices and identify actionable strategies for corporate responsibility. She has contributed to numerous publications and academic conferences, presenting cutting-edge research on consumers’ responses to brand transgressions, social media exposure of greenwashing, the role of NGOs in corporate accountability, biodiversity-friendly consumer behavior, and the application of artificial intelligence to sustainable marketing. Her work has been recognized in multiple international forums and is often cited for its relevance to contemporary sustainability challenges in marketing. Ms. Mitra Salimi’s awards and honors include recognition for academic excellence, leadership in research projects, and contributions to sustainability-oriented marketing scholarship. Overall, Ms. Mitra Salimi represents a dynamic intersection of research, practical business insight, and sustainability advocacy, continuing to advance knowledge in how companies can meet evolving consumer expectations while promoting environmental stewardship and social responsibility, ensuring that sustainability remains at the core of both marketing theory and practice.

Profile: Google Scholar

Featured Publications 

  1. Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To forgive or not? Consumers’ responses to brand transgression.
  2. Salimi, M., Tuscolano, F., Uusitalo, O., & Niininen, O. (2024). The role of social media in exposing greenwashing: Consumer sentiments and discussions.
  3. Salimi, M., Staebler, S., & Wijnen, A. (2025). The power of NGOs: How to make society aware of corporate wrongdoings.
  4. Uusitalo, O., Rouhiainen, H., & Salimi, M. (2024). Values, risk, and biodiversity-friendly action: Perceived consumer effectiveness matters.
  5. Rouhiainen, H., Salimi, M., & Uusitalo, O. (2024). Kohti luontokatoa ehkäisevää kuluttajakäyttäytymistä: Miten riskikäsitys ja havainto toiminnan vaikuttavuudesta edistävät kuluttajan toimintaa.
  6. Do, J., Salimi, M., Baumeister, S., Sarja, M., Uusitalo, O., & Wilska, T. (2023). Consumption and planetary well-being.
  7. Do, J., Uusitalo, O., Skippari, M., & Salimi, M. (2022). Leveraging sustainable marketing with artificial intelligence: Definition and agenda for research.
  8. Salimi, M., & Khanlari, A. (2018). Congruence Between Self-concept and Brand Personality, its Effect on Brand Emotional Attachment.

Maham Riaz | Environmental | Best Researcher Award

Published on by Academic Achievements

Ms. Maham Riaz | Environmental | Best Researcher Award

Ms. Maham Riaz | Environmental | Researcher at University of Agriculture Faisalabad | Pakistan

Ms. Maham Riaz is an emerging researcher and Laboratory Technician at the Postgraduate Agricultural Research Station, Faisalabad, Pakistan, recognized for her dedication to advancing aquatic toxicology and environmental zoology. She holds a Master of Philosophy in Zoology from the University of Agriculture, Faisalabad, with an exceptional CGPA of 3.89/4.00, where her thesis, “Evaluation of Toxic Effects of Benzophenone on Histopathology of Major Carps,” supervised by Associate Professor Dr. Sajid Abdullah, contributed valuable insights into fish physiology and pollutant impact assessment. She earned her Bachelor of Science in Zoology from Government College Women University, Faisalabad, graduating with a CGPA of 3.81/4.00. Professionally, Ms. Riaz has developed strong laboratory expertise, including sample preparation, microscopy, histological analysis, and spectrophotometry, and she demonstrates proficiency in experimental design and statistical data analysis using Minitab and Statistix 8.1. Her research interests encompass aquatic toxicology, environmental pollutants, fish histopathology, and biosafety, with a growing focus on ecological risk assessment of emerging contaminants. Ms. Riaz has contributed to several peer-reviewed articles and book chapters in reputed scientific outlets such as Toxicology Reports and Turkish Journal of Zoology, addressing contemporary environmental challenges like benzophenone toxicity and ocean acidification. She has also presented her research at national zoological conferences and contributed to multidisciplinary book projects published by Unique Scientific Publishers. Her honors include the Ehsaas Undergraduate Scholarship and the PEEF Master Level Scholarship awarded for outstanding academic performance. Beyond academics, she has volunteered in community service initiatives such as fundraising for Shaukat Khanum Memorial Hospital and creative graphic design for the Volunteer Leading Governance society. Through her strong academic foundation, technical skills, and dedication to research excellence, Ms. Maham Riaz continues to contribute meaningfully to the fields of zoology and environmental toxicology.

Profile: Google Scholar

Featured Publications 

  1. Riaz, M., Abdullah, S., Jamil, M., Rasheed, A., Sheikh, U., Fatima, M., Umer, N., & Aslam, K. (2025). Evaluation of toxic effects of benzophenone on histopathology of Labeo rohita. Toxicology Reports, 14, 101914. (Citations: 12)

  2. Jamil, M., Abdullah, S., Riaz, M., & Aziz, S. (2025). Ecological assessment of a sunscreen-derived pollutant, Benzophenone-2, on freshwater fish (Labeo rohita). Turkish Journal of Zoology. (Citations: 8)

  3. Riaz, M., Abdullah, S., Khalil, Z., Jamil, M., Fatima, W., Rasheed, A., Fatima, M., & Gulshan, S. (2025). Impact of ocean acidification on fish health and marine ecosystem dynamics. In Holistic Health: Diseases Across Life: From Humans to Land and Sea (pp. 156–162). Unique Scientific Publishers. (Citations: 6)

  4. Hafeez, M., Abdullah, S., Jamil, M., & Riaz, M. (2025). Biosafety measures for public health: Challenges and strategies. In Holistic Health: One Health Horizons (pp. 164–169). Unique Scientific Publishers. (Citations: 4)

  5. Jamil, M., Abdullah, S., Riaz, M., Mustafa, M., & Shakeel, M. (2025). Personal care products: Ecological and human risk assessment. In Holistic Health: One Health in a Changing World (pp. 271–275). Unique Scientific Publishers. (Citations: 5)

  6. Riaz, M., Abdullah, S., & Fatima, M. (2024). Histopathological biomarkers in fish as indicators of aquatic pollution. Environmental Biology Journal, 38(2), 45–52. (Citations: 10)

  7. Riaz, M., & Abdullah, S. (2024). Fish toxicology and environmental risk analysis of benzophenone derivatives. Asian Journal of Aquatic Sciences, 12(1), 23–30. (Citations: 9)

 

Vivian Chu | Sustainability policy and collaborative governance | Best Researcher Award

Published on by Academic Achievements

Dr.Vivian Chu | Sustainability policy and collaborative governance | Best Researcher Award 

Lecturer The University of Hong Kong  Hong Kong  

Dr. Vivian Ho Yee Chu is a dedicated Lecturer and Deputy Director at The University of Hong Kong’s Centre for Civil Society and Governance. Her work focuses on sustainability leadership, governance, and environmental management. She actively supports the MSocSc in Sustainability Leadership and Governance and contributes to academic publications on commoning, collaborative governance, rural revitalization, and sustainability assessment.

Profile

Scopus

Education 🎓

Dr. Chu holds a Doctor of Philosophy (Ph.D.) from The University of Hong Kong, where she researched policy entrepreneurship and transboundary externalities in the Greater Pearl River Delta region. She also earned an MSc in Environment, Science and Society from University College London and a BSc in Geography from the same institution.

Experience 🧑‍🏫

Since October 2022, Dr. Chu has been a Lecturer at The University of Hong Kong. She is also the Deputy Director of the MSocSc in Sustainability Leadership and Governance program. Previously, she served as an Assistant Lecturer, Post-doctoral Fellow, and Senior Research Assistant at the same institution. Dr. Chu has been involved in various teaching, research, and coordination roles, significantly contributing to the development of sustainability impact assessments and academic publications.

Research Interests 🔬

Dr. Chu’s research interests encompass sustainability impact assessment, collaborative governance, rural revitalization, and commoning. She is particularly focused on the creation of robust social-ecological systems and the role of policy brokers and learning in rural sustainability.

Awards 🏆

  • ESG Professional Certificate for International Sustainable Business (ISB) Specialist Level II (2023)
  • Fellow of Advance HE, the UK Professional Standards Framework for teaching and learning support in higher education (2021)
  • Certificate of Distinction for outstanding oral presentation at the 15th Annual Research Postgraduate Conference (2015)
  • Professional Certificate in Teaching and Learning in Higher Education (2020)
  • Certificate of Completion on Mental Health First Aid Standard Course (2013)
  • Certificate of Teaching and Learning Stage 1 (2012)

Publications 📚

  1. Williams, J.M., Chu, V. H. Y.*, Lam, W. F., Law, W. W. Y. (2024). “Nested Institutions for Nested Problems: Commoning for Rural Revitalisation in the Peri-Urban Setting.” International Journal of the Commons (In copyediting).
  2. Chu, V. H. Y., Lam, W. F., Law, W. W. Y., Yiu, S. (2023). “Sustainability Impact Assessment: Framework and Report on HSBC Rural Sustainability,” Centre for Civil Society and Governance, The University of Hong Kong.
  3. Chu, V.H.Y., Lam, W.F., Williams, J.M. (2023). “Building robustness for rural revitalisation: A social-ecological systems perspective,” Journal of Rural Studies, 101, 103042. [Cited by: 4 articles]
  4. Chu V.H.Y., Law W.W.Y., Williams J.M. (2022). “Advocacy coalitions in rural revitalisation: the roles of policy brokers and policy learning,” Environmental Science and Policy, 136: 9-18. [Cited by: 7 articles]
  5. Williams J.M., Chu V.H.Y*., Lam W.F., Law W.W.Y. (2021). “Revitalising Rural Communities,” SpringerBriefs on Case Studies of Sustainable Development, Singapore: Springer. (*corresponding author). [Cited by: 10 articles]
  6. Chu V.H.Y., Lee A.K.Y. (2019). “Institutional obstacles and opportunities for policy entrepreneurship in cross-border environmental management: a case study in China’s Greater Pearl River Delta region,” Asian Geographer, 36:2, 165-183. [Cited by: 5 articles]
  7. Lee, F., Chu, V.H.Y. (2017). “Policy entrepreneurship, policy diffusion and transboundary environmental regulation: Evidence from Southern China,” Mondes en Développement, 177:1,13-27. [Cited by: 3 articles]