Prof. Thérèse Roux | Media Advertising | Best Researcher Award

Professor | Tshwane University of Technology | South Africa

Based on the information provided, here is a structured evaluation of Professor Thérèse Roux’s suitability for the Research for Best Researcher Award, highlighting her strengths, areas for improvement, and a conclusion:

Strengths for the Award

1. Extensive Research Output: Professor Roux has a prolific research record with over 100 publications in both local and international peer-reviewed journals, academic conference proceedings, and industry publications. Her work is prominently featured in respected journals such as the International Journal of Retail and Distribution Management and the Journal of Promotion Management. This extensive output demonstrates a high level of productivity and impact in her field.
2. Recognition and Ratings: Her achievement of an NRF (C2) rating underscores the quality and impact of her research. This rating is a testament to her substantial contributions and the esteem in which her work is held within the academic community.
3. Specialized Expertise: Professor Roux’s specialization in contemporary out-of-home (OOH) advertising, digital media applications, and marketing communication highlights her as an authority in these areas. Her expertise is evidenced by her membership on the Editorial Review Board of the International Journal of Advertising and her role as a reviewer for various high-rated international journals.
4. Industry Engagement: Her successful bridging of theory and practice through industry collaboration enhances the relevance of her research. Her active involvement with professional bodies like SAMRA, AMASA, and SAIMS demonstrates her commitment to applying academic research to real-world challenges and advancing industry practices.
5. Leadership and Mentorship: Her roles as Professor, Vice Chair of the Departmental Committee Research & Innovation, and former Acting H.O.D. illustrate her leadership and dedication to academic governance. Her mentorship of emerging researchers and support for postgraduate students contribute significantly to the growth and development of future scholars.
6. Community and Grant Engagement: Her initiatives in community engagement and successful acquisition of research grants showcase her commitment to impactful research and social responsibility. These activities also reflect her ability to secure and manage funding effectively.

Areas for Improvement

1. Broader Impact Beyond Marketing: While Professor Roux’s research is highly specialized, there could be opportunities to expand her work into broader interdisciplinary areas. Collaborations with researchers from different fields could enhance the applicability and impact of her findings.
2. Diversity in Publication Venues: Although her publications are in prestigious journals, there may be room for further diversification into additional high-impact journals or emerging media. Exploring newer or less traditional publication platforms could broaden the reach and influence of her research.
3. International Collaborations: Increasing international research collaborations could further enhance the global impact of her work. While she has achieved international recognition, fostering deeper partnerships with researchers and institutions abroad could amplify her research’s global relevance.

Short Bio

Professor Amarentia Thérèse Roux is a distinguished academic at Tshwane University of Technology, specializing in marketing, supply chain, and sport management. With a robust background in both theory and practice, she has made significant contributions to the fields of digital media, out-of-home advertising, and consumer behavior. Her work reflects a deep commitment to advancing knowledge and bridging the gap between academia and industry through innovative research and active community engagement.

Profile

ORCID

Education

Professor Roux holds a DCom in Marketing Management (2013) and an MCom in Marketing Management (1998) from the University of Pretoria. She completed her BCom Hons in Marketing Management at North-West University in 1994, and a BCom in Law at the same institution in 1992. Her comprehensive education underpins her expertise in marketing and research methodologies.

Experience

With extensive experience in higher education, Professor Roux has served as Professor and Vice Chair of the Departmental Committee Research & Innovation (DCRI) at Tshwane University of Technology since 2013. She has also held roles as Acting Head of the Department of Marketing, Logistics, and Sport Management, and Acting Academic Section Head. Her duties encompass academic leadership, research supervision, curriculum development, and community engagement.

Research Interests

Professor Roux’s research interests focus on contemporary out-of-home advertising, digital signage, consumer behavior, and media effects. Her work examines the influence of digital and non-traditional advertising media on consumer behavior and the impact of technological advancements on marketing practices.

Awards

Professor Roux has achieved an NRF (C2) rating, recognizing her substantial contributions to research in her field. This accolade highlights the impact and quality of her work within the academic community.

Publications

Roux, A.T., Mahlangu, S.G., & Xaba, E.M. (2024). The effects of design features and interactivity of digital signage on shoppers’ behavior. International Journal of Electronic Marketing and Retailing. Link (Accepted for publication)

Mouton, A.J.J., Roux, A.T., & Wichers, J.H. (2024). Towards green economic development: An analysis of e-waste recycling intentions of South African urban consumers. International Journal of Environment and Health. Link (Accepted for publication)

Roux, A.T., Wannenburg, E., & Manetje, T.V. (2024). The environment and features of digital boards at minibus taxi ranks as non-traditional advertising media. Advances in Human-Computer Interaction. Link (Accepted for publication)

Jacobs, S., & Roux, A.T. (2022). Exploring mini-bus taxi advertising effects based on the theory of hierarchy-of-effects: A South African commuter perspective. Journal of Global Business and Technology, 18(2), 86-99. Link

Roux, A.T. (2022). COVID-19 and the South African live events industry: Exploring freelancers’ perspective regarding the market and financial relief measures. African Journal of Hospitality, Tourism and Leisure, 11(4). Link

Conclusion

Professor Thérèse Roux is highly suitable for the Research for Best Researcher Award. Her extensive and impactful research output, significant academic recognition, specialized expertise, industry engagement, and leadership in both research and academic governance position her as a leading candidate. While there are opportunities to further diversify her research impact and enhance international collaborations, her current achievements and contributions to the field of marketing and media research are exemplary. Her commitment to advancing knowledge and bridging the gap between academia and industry makes her a deserving nominee for the award.