Victoria Makuya | Entrepreneurship | Best Researcher Award

Dr. Victoria Makuya | Entrepreneurship | Best Researcher Award 

Lecturer | The university of Dodoma | Tanzania

Based on the provided Curriculum Vitae (CV) of Victoria Oscar Makuya, here’s an assessment of her suitability for the Research for Best Researcher Award, focusing on strengths, areas for improvement, and a conclusion.

Strengths for the Award

  1. Diverse Research Experience: Victoria has a substantial research background across various domains, including food science, agricultural economics, and value chain analysis. Her work on watermelon value chains and logistics has been published in reputable journals, demonstrating her ability to contribute valuable insights to her field.
  2. Educational Qualifications: Victoria holds a PhD in Agricultural Economics and a Master’s in Business Administration, showcasing a solid academic foundation. Her educational background is complemented by a BSc in Food Science and Technology, providing a broad perspective on research areas related to agriculture and economics.
  3. Extensive Work Experience: Her roles as a lecturer, coordinator for quality assurance, and external examiner reflect her expertise and leadership in academia. Her practical experience with organizations like Precision Air Services and Development Associates further highlights her capability to apply research in real-world contexts.
  4. Consultancy and Impact: Victoria’s consultancy work with government bodies and curriculum development projects demonstrates her ability to translate research into actionable outcomes. Her involvement in developing facilitation guides and assessment plans indicates a commitment to improving educational and social systems.
  5. Active Participation in Professional Bodies: Membership in various professional organizations, including the Association of African Agricultural Economists and the Tanzania Women Association against Poverty, underscores her engagement with the broader research and professional community.
  6. Commitment to Volunteering and Community Service: Her volunteering activities, such as providing entrepreneurship training to prisoners, reflect a strong commitment to social impact and community service.

Areas for Improvement

  1. Publication and Research Impact: While Victoria has several publications, some papers are listed as being at the “RR” (Revise and Resubmit) stage. Achieving final publication in high-impact journals could further enhance her research profile.
  2. Research Funding and Grants: There is no mention of securing research grants or funding, which could be a valuable addition to her CV. Demonstrating the ability to attract and manage research funding would strengthen her candidacy.
  3. Collaborations and Networks: Expanding collaborations with international researchers or institutions could provide additional visibility and strengthen her research impact. More collaborative projects and cross-institutional work might be beneficial.
  4. Broader Research Scope: While her focus has been on agricultural economics and value chains, exploring other emerging research areas or interdisciplinary approaches could diversify her research portfolio and enhance its relevance.
  5. Professional Development: Engaging in more recent workshops or advanced training in cutting-edge research methodologies could provide new skills and perspectives, further enriching her research capabilities.

Short Biography

Victoria Oscar Makuya is a distinguished researcher and academic specializing in agricultural economics and business management. With a career spanning over two decades, she combines a robust educational background with extensive practical experience to contribute significantly to her field. Victoria’s commitment to enhancing operational efficiencies and strategic planning in various sectors, particularly agriculture, underscores her role as a thought leader and consultant.

Profile

ORCID

Education

Victoria pursued her academic journey with a strong focus on agricultural economics and business management. She earned her PhD in Agricultural Economics from Sokoine University of Agriculture (2018), following a Master’s in Business Administration from the University of Dar es Salaam (2004). Her foundational studies were completed with a Bachelor of Science in Food Science and Technology from Sokoine University of Agriculture (2002), complemented by secondary education from Jangwani Secondary School.

Experience

Victoria’s professional experience is diverse, encompassing roles in academia, consultancy, and industry. Currently, she serves as the Coordinator for Quality Assurance at The University of Dodoma, a position she has held since 2021. Previously, she was a lecturer and Head of the Department of Marketing and Entrepreneurship at the same institution. Her career also includes roles at Precision Air Services Ltd and Development Associates Company Limited, where she applied her expertise in operational and strategic improvements.

Research Interests

Victoria’s research interests focus on agricultural economics, value chain analysis, and food market dynamics. Her work explores the impact of logistical services on agricultural value chains and the effects of climate change on tourism flows. She is particularly interested in developing strategies to enhance market access for horticultural products and improving supply chain efficiencies in the agricultural sector.

Awards

Victoria has been recognized for her contributions to research and academia, notably through her active participation in professional associations and community service. Although specific awards are not listed, her roles and achievements reflect a high level of acknowledgment and respect within her professional community.

Publications

  1. “Analysis of Effect of Logistic Services on Watermelon Value Chain of Rufiji and Mkuranga Districts in Tanzania” (2016) – International Academy of African Business and Development Proceedings. Link to publication
  2. “Cost Efficiency of Watermelon Production in Rufiji and Mkuranga Districts Tanzania” (2023) – African Journal of Economics and Management. Link to publication
  3. “Reaping Financial Benefits: Experience from Watermelon Value Chain in Rufiji and Mkuranga Districts, Tanzania” (2023) – Journal of African Business. Link to publication

Conclusion

Victoria Oscar Makuya exhibits many qualities that make her a strong candidate for the Research for Best Researcher Award. Her diverse research experience, solid educational background, and active involvement in professional and community activities highlight her commitment to her field and its applications. Addressing the areas for improvement, such as enhancing publication records, securing research funding, and expanding her research scope, could further solidify her position as a leading researcher.

In summary, Victoria is a commendable candidate for the award due to her extensive expertise, impactful research, and dedication to both academic and community service. With continued growth and development in her research career, she is well-positioned to achieve further recognition and success.

Yue He – Business- Best Researcher Award

Yue He - Business- Best Researcher Award

Guangdong - China

Professional Profiles

Early Academic Pursuits

Yue He embarked on her academic journey with a passion for understanding the intricate dynamics of consumer behavior and brand extension. Born in October 1993, she demonstrated early intellectual curiosity and drive, which laid the foundation for her impressive academic career. Yue He pursued her academic endeavors at the Guangdong University of Technology, Guangzhou, China. Her early academic pursuits were marked by a keen interest in the intersection of brand extension, consumer behavior, and consumer neuroscience. These formative years shaped her research interests and set the stage for a promising academic career.

Professional Endeavors

As Yue He progressed in her academic journey, she transitioned into a PhD candidate at the School of Management, further honing her expertise in the realm of management and marketing. This phase marked the beginning of her immersion into the world of research and scholarly contributions.

Contributions and Research Focus

Yue He's contributions to the field of management and marketing are noteworthy, particularly in the domains of brand extension, consumer behavior, and consumer neuroscience. Her research has been published in reputable journals such as the Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Consumer Behaviour, and Neuroscience Letters. Among her representative papers, notable works include investigations into the factors influencing consumer attitudes toward upward and downward line extensions. Her research has delved into the nuanced role of power distance belief in shaping consumer preferences and purchase intentions.

Accolades and Recognition

Yue He's scholarly achievements have not gone unnoticed, as evidenced by her publications in esteemed journals. The recognition of her work in outlets such as the Journal of Retailing and Consumer Services and the Journal of Product & Brand Management reflects the quality and impact of her research contributions.

Impact and Influence

Yue He's research has had a significant impact on the academic community, contributing valuable insights to the understanding of consumer behavior and brand management. Her work has implications for businesses aiming to navigate the complexities of brand extension and consumer preferences. The influence of her research extends beyond the academic realm, offering practical insights for industry professionals and marketers.

Legacy and Future Contributions

As Yue He continues to make strides in her academic career, her legacy is shaped by a commitment to advancing knowledge in her field. Her research contributions pave the way for future scholars and practitioners to build upon her findings. With a focus on the backfire effect of providing choices and the moderating role of power distance belief, her work lays a solid foundation for future explorations in consumer neuroscience and behavior.

Highlight of Future Contributions

Looking ahead, Yue He's commitment to pushing the boundaries of knowledge in brand extension and consumer behavior remains unwavering. Future contributions are anticipated to delve deeper into the intricacies of consumer decision-making processes, providing actionable insights for businesses in an ever-evolving market landscape

Notable Publications

Metabonomic analysis of Hugan Tablets on CCl4-induced acute hepatic injury in rats based on 1H-NMR 2017

Intervention effects of Jiaotai pills on PCPA-induced insomnia in rats 2016